Prof Michael Beverland
Job Title:
Professor in Marketing
Affiliated Research Centre:
Centre for Research in Advertising and Consumption (CRiAC)
Subject Group:
Key Research Interests:
Authenticity, Branding, Consumer Culture, Design, Innovation, Sustainability
Research Interests
My research explores the nexus between consumption and production with a particular emphasis on the management of brands, design of innovations and how consumers find meaning through consumption or anti-consumption acts. My focus is on deriving practical models and tools for managers to build brand value and excite consumers through the use of qualitative research methods.
Building Brand Authenticity Book »
Memorable Customer Experiences Book »
Publications
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Books | Refereed journals papersBooks
Beverland, MB. (2009) Building Brand Authenticity: 7 Habits of Iconic Brands, Palgrave MacMillan.
Lindgreen, A, Vanhamme, Joelle and Beverland, M.B. (Eds.) (2009), Memorable Customer Experiences: A Research Anthology. Gower Publishing: Aldershot.
Minahan, S. and Beverland, M (2005), Why Women Shop: Secrets Revealed, Wiley.
Refereed journal papers
Nuttall P, Beverland MB & Shankar A (2011) Mapping the Unarticulated Potential of Qualitative Research:Stepping Out from the Shadow of Quantitative Studies, Journal of Advertising Research 50th Anniversary Issue.
Beverland MB, Farrelly FJ & Quester PG (2010) Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances, Psychology & Marketing. 27(7):698-716. DOI:10.1002/mar.20352
Dickinson S, Beverland MB & Lindgreen A (2010) Building Corporate Reputation With Stakeholders: Exploring the Role of Message Ambiguity for Social Marketers European Journal of Marketing . 44(11/12):1856-1874. DOI:10.1108/03090561011079918
Beverland MB, Kates SM & Chung E (2010) Exploring Consumer Conflict Management In Service Encounters, Journal of Academy of Marketing Science. 38(5):617-633. DOI:10.1007/s11747-009-0162-0
Beverland MB & Farrelly FJ (2010) The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes, Journal of Consumer Research, 36(6):838-856. DOI:RePEc:ucp:jconrs:v:36:y:2010:i:5
Beverland MB, Napoli J & Farrelly F (2010) Can all brands innovate in the same way? Towards a typology of brand position and innovation effort, Journal of Product Innovation Management. 27(1):33–48. DOI:10.1111/j.1540-5885.2009.00698.x
Beverland MB & Lindgreen A (2010) What makes a good case study? A positivist review of qualitative case research published in IMM, 1971-2006 Industrial Marketing Management, 39(1):56–63. DOI:10.1016/j.indmarman.2008.09.005
Beverland MB, Lindgreen A & Vink M (2008) Projecting Authenticity through advertising: Consumer judgments of advertisers claims Journal of Advertising 37(1):5-15. DOI:10.2753/JOA0091-3367370101
Beverland MB, Farrelly F & Lim E (2008) Exploring the dark side of pet ownership: status and control bases for pet consumption Journal of Business Research. 61(5):490-496. DOI:10.1016/j.jbusres.2006.08.009
► older publications
Beverland MB & Farrelly FJ (2007) What does it mean to be design-led? Design Management Review, 18(4):10-17. DOI:10.1111/j.1948-7169.2007.tb00089.x
Healy M, Beverland MB, Oppewal H & Sands S (2007) Understanding Retail Experiences: The Case for Ethnography International Journal of Market Research 49(6).
Beverland MB, Farrelly F & Woodhatch Z (2007) Exploring Value Dynamics within Advertising Agency-client Relationships, Journal of Advertising, 36(4):49-60.
Beverland MB, Napoli J & Lindgreen A (2007) Global Industrial Brands: A Framework and Exploratory Examination, Industrial Marketing Management, 36, 1082-1097.
Beverland MB & Lindgreen A (2007) Implementing Market Orientation in Industrial Firms: A Multiple Case Study, Industrial Marketing Management, 36(4):430-442. DOI:10.1016/j.indmarman.2005.12.003
Beverland MB (2007) Can Cooperatives Brand? Exploring the Interplay between Cooperative Structure and Sustained Brand Marketing Success, Food Policy, 32(4):480-495. DOI:10.1016/j.foodpol.2006.10.004
Hedrick N, Beverland MB & Minahan SM (2007) An exploration of relational customers' response to service failure, Journal of Services Marketing, 21(1):64-72. DOI:10.1108/08876040710726301
Sands S, Oppewal H & Beverland MB (2007) The influence of in-store experiential events on shopping value perceptions and shopping behavior, Advances in Consumer Research, 35:298-303.
Beverland MB, Steel M, & Dapiran GP (2006) Cultural Frames that Drive Sales and Marketing Apart: An Exploratory Study, Journal of Business & Industrial Marketing, 21(6):386-394. DOI:10.1108/08858620710780154
Beverland MB, Lim E, Morrison M & Terziovski M (2006) In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit), Journal of Business Research, 59(9):982-989. DOI:10.1016/j.jbusres.2006.07.001
Beverland MB, Ewing MT & Matanda M (2006) Driving-market or market driven? A case study analysis of the new practices of Chinese business-to-business firms, Industrial Marketing Management 35(3):83-393. DOI:10.1016/j.indmarman.2005.02.008
Beverland MB (2006) The 'Real Thing': Branding Authenticity in the Luxury Wine Trade, Journal of Business Research 59(2):251-258. DOI:10.106/j.jbusres.2005.04.007
Beverland MB & Luxton S (2005) The Projection of Authenticity: Managing Integrated Marketing Communications through Strategic Decoupling, Journal of Advertising, 34(4):103-116.
Beverland MB (2005) Relationships and flexibility: Synthesising inertia and activity into sustainable strategy, Industrial Marketing Management, 34(6):577-589.
Beverland MB & Ewing MT (2005) Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley, Business Horizons 48(5):385-391. DOI:10.1016/j.bushor.2005.01.001
Beverland MB (2005) Crafting brand authenticity: The Case of Luxury Wine, Journal of Management Studies 42(5):1003-1029. DOI:10.1111/j.1467-6486.2005.00530.x
Dobele A, Toleman D & Beverland MB (2005) Controlled Infection! Spreading the Brand Message through Viral Marketing, Business Horizons, 48(2):143-149. DOI:10.1016/j.bushor.2004.10.011
Beverland MB (2005) Managing the Design-Innovation Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives, Journal of Product Innovation Management, 22(2):193-207. DOI:10.1111/j.0737-6782.2005.00114.x
Beverland MB & Lindgreen A (2004) Relationship use and Market dynamism: A Model of Relationship Evolution, Journal of Marketing Management, 20(7-8):825-858. DOI:10.1362/0267257041838818
Beverland MB, Farrelly F & Woodhatch Z (2004) The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors, Journal of Marketing Management, 20(9):927-240. DOI:10.1362/0267257042405295
Beverland MB (2004) Brand Value, Convictions, Flexibility, and New Zealand Wine, Business Horizons 47(5): 53-61. DOI:10.1016/j.bushor.2004.07.009
Beverland MB (2004) Action Research and Theories-in-use: Researching the Luxury Industry, European Journal of Marketing. 38(3/4):446-466.
Beverland MB & Lockshin LS (2003) A longitudinal study of customers’ desired value change in business-to-business markets, Industrial Marketing Management, 31(8):653-666. DOI:10.1016/j.indmarman.2003
Beverland MB (2001) Contextual Influences and the Adoption and Practice of Relationship Selling in a Business-to-Business Setting: An Exploratory Study, Journal of Personal Selling and Sales Management, 21(3):207-215.
Beverland MB & Lockshin LS (2001) Organizational life cycles in Small New Zealand Wineries, Journal of Small Business Management, 39(4):354-362. DOI:10.1111/0447-2778.00032
