Professor Richard Elliott
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BSc, PhD, DipM, DipSW, MCIM
Job Title: Dean of the School of Management, Professor of Marketing and Consumer Research Affiliated Research Centre: Centre for Research in Advertising and Consumption (CRiAC) Subject Group: Marketing Key Research Interests: Symbolic meaning of brands, consumer culture and identity, and the dynamics of brand ecology. |
My research focuses on the symbolic meaning of brands, advertising, consumer culture and identity. My recent publications include: The Evolution of the Empowered Consumer (European Journal of Marketing); Idealised Images of the Male Body in Advertising: A Reader Response Exploration (Journal of Marketing Communications); Peer Pressure and Poverty: Exploring Fashion Brands and Consumption Symbolism Amongst Children of the British Poor (Journal of Consumer Behaviour). I have carried out consultancy work in ethnography and consumer insight for BT, Diageo, Capital One Bank, Unilever, Asda and Orange. On the MSc in Marketing programme, I teach Strategic Brand Management. |
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Recent Publications 2001 to dateElliott, R. (ed). 2008. Brands and Brand Management. Saren, M., Maclaren, P., Goulding, C., Elliot, R., Shankar, A. & Catterall, M. (eds). 2007. Critical Marketing: Defining the Field. Elliott, R. & Percy, L. 2006. Strategic Brand Management, Percy, L. & Elliott, R. 2005. Strategic Advertising Management. Percy, L., Rossiter, J. & Elliott, R. 2001. Strategic Advertising Management. Oxford: Oxford University Press. Yannopoulou N, Koronis E, & Elliott R. (2010) Media Amplification of Brand Crisis and its affect on Brand Trust. Journal of Marketing Management. DOI: 10.1080/0267257X.2010.498141 Goulding C, Shankar A, Elliott R & Canniford R (2009) Market Place Management of Illicit Pleasure. Journal of Consumer Research. 35(5): 759-771. DOI: 10.1086/592946 Goulding, C., Shanker, A., Elliott, R. and Canniford, R. 2008. Contained illegality and biosocial pleasure in club culture. Journal of Consumer Research. Elliott, R. & Cova, B. 2008. Interpretive consumer research as cultural critique. Consumption, Markets and Culture. 11(2): 71-72. Cova, B. & Elliott, R. 2008. Everything you always wanted to know about interpretive consumer research but were afraid to ask. Qualitative Market Research: An International Journal. 11 (2): 121-129 (DOI): N/A Yannopoulou, N. & Elliott, R. 2008. Open verses closed advertising texts and interpretive communities, International Journal of Advertising, 27, (1): 35-49. Elliott, R. & Yannopoulou, N. 2007. The nature of trust in brands: A psychosocial model, European Journal of Marketing, 41, (9/10): 988-998. (DOI): N/A Davies A. & Elliott R. 2006. The evolution of the empowered consumer. European Journal of Marketing. 40 (9/10): 1106-1121. Woodruffe-Burton H, & Elliott R. 2005. Compensatory consumption and narrative identity theory. Advances in consumer research, Association for Consumer Research. 32 (1): 461-465. DOI: N/A Millan E, & Elliott R. 2004. Offensive advertising, public policy and the law: the rulings on the zagorka case. Journal of Consumer Policy. 27 (4): 475-494 DOI: 10.1007/s10603-004-2719-0 Worren N, Moore K, & Elliott R. 2002. When theories become tools: toward a framework for pragmatic validity. Human Relations. 55 (10): 1227-1249. DOI: 10.1177/0018726702055010082 Patterson M, & Elliott R. 2002. Negotiating masculinities: advertising and the inversion of the male gaze. Consumption Markets & Culture. 5 (3): 231-246. DOI: 10.1080/10253860290031631 Auty S, & Elliott R. 2001. Being like or being liked: identity vs. approval in a social context. Advances in Consumer Research. 28 (1): 235-241. DOI: N/A Elliott, R & Davies, A. 2006. Using Oral History Methods in Consumer Research, in R. Belk (ed.) Handbook of Qualitative Research Methods in Marketing, London: Edward Elgar Elliott, R. & Davies, A. 2005. Symbolic Brands and Authenticity of Identity Performance in Schroeder, J & Salzer-Morling, M. (eds.) Brand Culture. London: Routledge Elliott, R. 2004. Consumer Behaviour in Kuper, A. & Kuper, J. (eds.),The Social Science Encyclopædia (3rd edition) London: Routledge Elliott, R. 2004. Making Up People: Consumption as a Symbolic Vocabulary for the Construction of Identity in Ekstrom K. & Brembek H. (eds.) Elusive Consumption: Tracking New Research Perspectives, Oxford: Berg. Mark, A., Pencheon, D. & Elliott, R. 2001. Demanding to Manage or Managing to Demand? in Tavakoli, M., Davies, H.T.O. & Malek, M. (eds.) Health Policy and Economics: Strategic Issues in Health Care Management, London: Ashgate |
London: Routledge. 
