Dr Robert Branston
BSc (Hons), MSc, PhD
Director of Studies: BSc Business Administration, Senior Lecturer (Associate Professor) in Business Economics
Affiliated Research Centre:
Deputy Director, Centre for Governance and Regulation (CGR)
Key Research Interests:
Utility companies, Strategic Decision-making, Governance, 'Tobacco Industry, Stakeholders
The provision of public utilities, such as electricity, gas or national railway services, continues to generate considerable public debate. Industrial economics provides many fascinating insights into important questions such as: What are the implications of different forms of provision or market structure? What technologies or mechanisms should be used in their provision? How should these markets be appropriately regulated or managed?
The question of who controls a particular (economic) organization has long been an issue. However, it is still unclear as to what exactly control means. Does control differ between different types of firm, networks of firms, or between firms and other types of organization (e.g. charities)? What are the implications of control in terms of government policy? Many have contributed work in such areas but a new perspective within economics focuses upon those who are able to make strategic decisions within organizations (and those who are not), thus providing intriguing new insights into this area and its wider implications.
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Leading Refereed Journal Papers
Abbey, P., Tomlinson, P. R. & Branston, J. R. 2016. Perceptions of Governance and Social Capital in Ghana’s Cocoa Industry. Journal of Rural Studies, 44: 153-163, DOI: 10.1016/j.jrurstud.2016.01.015.
Branston, J. R. & Sweanor, D. 2015. Big Tobacco, E–Cigarettes, and a road to the smoking endgame. International Journal of Drug Policy, DOI: 10.1016/j.drugpo.2015.12.023 .
Tomlinson, P. R. & Branston, J. R. 2014. Turning the tide: Prospects for an Industrial Renaissance in the North Staffordshire Ceramics district. Cambridge Journal of Regions, Economy and Society, 7: 489-507, DOI: 10.1093/cjres/rsu016.
Branston, J. R. & Gilmore, A. B. 2014. The case for Ofsmoke: the Potential for Price Capr Regulation of Tobacco to Raise £500 Million Per Year in the UK. Tobacco Control, 23(1): 45–50, DOI: 10.1136/tobaccocontrol-2011-050385.
Branston, J. R., Tomlinson, P. R. & Wilson, J. R. 2012. Strategic Failure in the Financial Sector: A Policy View. International Journal of the Economics of Business, 19(2): 233-253, DOI: 10.1080/13571516.2012.684927.
Gilmore, A. B., Bransotn, J. R. & Sweanor, D. 2010. The case for OFSMOKE: how tobacco price regulation is needed to ptomote the health of markets, government revenue and the public. Tobacco Control, 19(5): 423–430.
Branston, J. R., Cowling, K. & Sugden, R. 2006. Corporate governance and the public interest. International Review of Applied Economics, 20(2): 189-212, DOI: 10.1080/02692170600581110.
Branston, J. R., Sugden, R., Valdez, P. & Wilson, J. R. 2006. Generating participation and democracy: An illustration from electricity reform in Mexico. International Review of Applied Economics, 20(1): 47-68, DOI: 10.1080/02692170500362512.
Branston, J. R., Rubini, L., Sugden, R. & Wilson, J. R. 2006. The healthy development of economies: a strategic framework for competitiveness in the Health Industry. Review of Social Economy, 64(3): 301-329, DOI: 10.1080/00346760600892717.
Branston, J. R. 2002. The price of independents: an analysis of the independent power sector in England and Wales. Energy Policy, 30(15): 1313-1325, DOI: 10.1016/S0301-4215(02)00006-X.
Branston, J. R. 2001. A counterfactual price analysis of British electricity privatisation. Utilities Policy, 9(1): 31-46, DOI: 10.1016/S0957-1787(01)00003-0.
Branston, J. R., Cowling, K., Tomlinson, P. R. & Wilson, J. R. 2016. Addressing ‘Strategic Failure': Widening the Public Interest in the UK Financial and Energy Sectors. In D. Coffey & C. Thornley (Eds.), Global Economic Crisis and Local Economic Development: International Cases and Policy Responses. London: Routledge.
Fai, F., Tomlinson, P. & Branston, R. 2015. Global Pipelines and Local Buzz; Enhancing Innovation in the North Staffordshire Ceramics District. Paper presented at (Fast?) Connecting R&D, R&D Management Conference, Pisa, Italy.
Branston, J. R. & Gilmore, A. 2015. The Extreme Profitability of the UK Tobacco Market and the Rationale for a New Tobacco Levy. Bath: University of Bath.
Branston, J. R. 2015. Innovation in the North Staffordshire Ceramics District – Stimulation Through International Trade Fairs. Bath: University of Bath.
Branston, J. R. 2015. The Profitability of the Irish Tobacco Market and the Benefits of a New Levy on Tobacco Company Profits. Bath: University of Bath.
Tomlinson, P. R. & Branston, J. R. 2014. The demand for UK beer; estimates of the long run on and off trade beer price elasticities. Applied Economics Letters, vol. 21, 3: 209-214, DOI:10.1080/13504851.2013.848022.
Branston, J. R., Cowling, K. & Tomlinson, P. R. 2014. Profiteering and the degree of monopoly in the great recession. Journal of Post Keynesian Economics, 37(1): 135–162.
Branston, J. R., Fomiskina, J. & Tomlinson, P. 2013. UK Ceramics Industry Report on the 2013 Firm Survey:Understanding the role of institutions, social capital and inter-firm networking within the North Staffordshire ceramics district. Bath: University of Bath.
Branston, J. R. 2013. The Case for Regulating Tobacco Manufacturers’ Prices in Ireland. Bath: University of Bath.
Branston, J. R. & Wilson, J. R. 2009. Media and governance. In S. Sacchetti and R. Sugden (Eds.), Knowledge in the development of economies. Iinstitutional choices under globalisation. Cheltenham: Edward Elgar.
Branston, J. R., Cowling, K. & Sugden, R. 2008. Corporate governance and the public interest: the way forward. In K. P. Gugler and B. B. Yurtoglu (Eds.), The economics of corporate governance and mergers: 54-76. Cheltenham: Edward Elgar.
Branston, J. R., Rubini, L., Sachetti, S., Sugden, R., Wei, P., & Wilson, J. R. 2006. The development of local economies and the possible impact of public policy: a methodology for case studies. In R. Sugden, C. Pitelis & J. R. Wilson (Eds.), Clusters and globalisation: the development of Urban and regional economies: 82-95. Cheltenham: Edward Elgar.
Branston, J. R., Rubini, L., Sugden, R. & Wilson, J. R. 2005. Healthy Development of Economies? Governance in the Health Industry. In M. R. Di Tommaso & S. O. Schweitzer (Eds.), Promoting High-Tech Industries. Can Growth Lead the Way?: 45-58. Cheltenham: Edward Elgar.
Branston, J. R., Sugden, R. & Wilson, J. R. (2003). International Perspectives on the Prosperity of a Region: The case of Southeastern Wisconsin. In R. Sugden, R. Cheng & R. Meadows (Eds.), Urban and Regional Prosperity in a globalised new economy: 281-311. London: Edward Elgar.