University of Bath School of Management University of Bath School of Management

Dr Sarah Glozer

photo name

telephone +44 (0) 1225 383675
email Dr Sarah Glozer


Leading Refereed Journal Papers
Other Outputs

PhD, MA, BSc (Hons), Fellow of the Higher Education Academy

Job Title:

Associate Professor in Marketing, Business and Society

Deputy Director, Centre for Business, Organisations and Society


Marketing, Business and Society

Key Research Interests:

Corporate social responsibility, CSR communication, dialogue, organisational legitimacy, responsible consumption, social media marketing

Research Interests

My research is focussed on corporate social responsibility (CSR), most specifically in a communications context. I am interested in the constitutive, or ‘performative’ role of communication and in developing more dialogical understanding of CSR communication. Social media creates new opportunities and challenges for CSR and I am currently exploring how organisational il/legitimacy is negotiated in more transparent, online settings. In doing so, I have developed an active interest in the ethical and methodological concerns that surround interpretive social media research. I also have an interest in the consumer context for CSR communication, most particularly looking at responsible consumption.

PhD Supervision

I welcome enquiries from prospective PhD students who are interested in pursuing a qualitative PhD related to CSR communication, responsible consumption and/or social media marketing.


Leading Refereed Journal Papers

Crane, A, Glozer, S. 2016. Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges. Journal of Management Studies. 53 (7):1223-1252.

Caruana, R, Glozer, S, Crane, A, McCabe, S. 2014. Tourists' accounts of responsible tourism. Annals of Tourism Research. 46:115-129


Glozer, S. & Hibbert, S. (forthcoming). “CSR engagement via social media: In theory and practice,” Use and Effectiveness of CSR Communications through Digital Platforms, edited by Lindgreen, A., Vanhamme, J., Maon, F. and Watkins, R., Routledge: London