University of Bath School of Management University of Bath School of Management

Dr Yufei Huang

Dr Yufe Huang
Contact

telephone +44 (0) 1225 384456
email Email

Publications

Leading Refereed Journal Papers
Books
Other Outputs

Related links

Personal Website

BE in Marketing, MS in Physics (Xi'an Jiaotong University), PhD in Management (University College London)

Job Title:

Lecturer (Assistant Professor)

Division:

Information, Decisions and Operations

Key Research Interests:

New Product Development and Launch, Supply Chain Management, Empirical Operations Management, Game Theory and Quantitative Marketing.

Research Interests

My current research focuses on new product development and launch (pricing, market entry strategy, consumer learning) and supply chain management (bargaining power, coordination), using both analytical models (i.e. optimization and game theory) and data analytics (i.e. econometrics and statistics).

PhD Supervision

I welcome enquiries from potential PhD students.

Publications

Jump to:
Leading Refereed Journals Papers | Books | Other Outputs

Leading Refereed Journal Papers

Wang, N., Ma, Y., He, Z., Che, A., Huang, Y. & Xu, J., 2014. The impact of consumer price forecasting behaviour on the bullwhip effect. International Journal of Production Research, 52(22): 6642-6663, DOI: 10.1016/j.ejor.2015.07.022.

Ma, Y., Wang, N., Che, A., Huang, Y. & Xu, J., 2013. The bullwhip effect under different information-sharing settings: a perspective on price-sensitive demand that incorporates price dynamics. International Journal of Production Research, 51(10): 3085-3116. DOI: 10.1080/00207543.2012.754551.

Ma, Y., Wang, N., Che, A., Huang, Y. &d Xu, J., 2013. The bullwhip effect on product orders and inventory: a perspective of demand forecasting techniques. International Journal of Production Research, 51(1): 281-302, DOI: 10.1080/00207543.2012.676682.

Other Outputs

Huang, Y., Chu, F., Chu, C. & Wang, Y., 2012. Determining the number of new employees with learning, forgetting and variable wage with a Newsvendor model in pull systems. Journal of Intelligent Manufacturing, 23 (1): 73-89.