MSc in Marketing

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Why Study the Bath MSc in Marketing?

The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

  • Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.
  • Deepen and advance your understanding of core marketing theories and concepts.
  • Balance theory with practical application.
  • Systematically develop key business skills including group working skills, project management skills and presentation skills.
  • Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Fast Facts

  • Level: Master's degree
  • Designed for: Graduates looking for a specialist route to a career in marketing.
  • Duration: 12 months
  • Start date: Late September
  • Application deadline:
    International: 30th June 2012
    Home/ EU: 31st August 2012
  • Admissions requirements:
    A good degree (2:1 or above or its international equivalent) with significant business/ management content including marketing
  • Language requirements:
    IELTS: 7.0
    TOEFL: iBT 100
  • Fees for 2012-13:
    Home/ EU: £10,000
    Overseas: £16,500
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