MSc in Marketing
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Graduates looking for a specialist route to a career in marketing.
International: 30 June 2016
Home/ EU: 31 August 2016
3 October 2016
A good degree (2:1 or above or its international equivalent) with significant business/ management content including marketing
Fees for 2016-17:
Home/ EU: £12,000
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+ 44 (0)1225 383757
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.
Our course is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.
The Bath MSc in Marketing differs from many other marketing Masters courses as it has been designed to:
- Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.
- Deepen and advance your understanding of core marketing theories and concepts.
- Balance theory with practical application.
- Systematically develop key business skills including group working skills, project management skills and presentation skills.
- Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.