Why the MSc in Marketing?
The programme is unique in spanning the three core elements of marketing today:
- Marketing to Consumers
- Marketing to Businesses and Organizations
- Marketing and Society
Within each of these areas, you will engage with leading faculty and up-to-the-minute thinking. Our programme staff are all members of leading research centres including the Centre for Research in Advertising and Consumption (CRiAC), and the Centre for Business, Organizations and Society (CBOS).
You will also gain a wealth of practical knowledge as our programme faculty are all experienced managers in market research, advertising, strategic consulting and brand management, and maintain close links with a wide range of international organizations.
The School has a strong, international research tradition. In the latest Research Assessment Exercise (RAE 2008) the School achieved a ranking of 5th, confirming its position as one of the leading management research centres in Europe. Our world-class faculty carry out leading-edge research in all of the key management areas with particular strengths in Decision, Information and Risk Analysis; Organizational: Work, Leadership and Change; Business, Regulation and Society; and Complex Networks and Manufacturing Systems.