University of Bath School of Management

Dr Peter Nuttall

Director of Studies (Operations), Senior Lecturer in Marketing
Key Research Interests: Consumer research, adolescents, identity, symbolic consumption

My research considers the consumer behaviour and practices of adolescents and young adults. A key theme to my work includes adolescent expression of self in the context of music consumption, the social environment and its relevance for adolescent choice and use of music and more recently elective identity and commitment to practice within social groups. Employing innovative research methods to generate greater insight into adolescent behaviour is key to my research and my most recent work employs ethno-particpatory techniques. Currently I am investigating the cross-cultural appropriation and adoption of ritual practices among young people, notably the high school prom, and the implications that this carries for identity develpoment and consumption. Related themes within a larger study looking into youth marketing include social identity theory, peer group influence, individual agency and authenticity.

I am the Co-Editor in Chief of the Journal of Consumer Behaviour

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Dr Carolyn Strong

Senior Lecturer in Marketing
Key Research Interests: Environmental Education and its impact on environmental consumerism, Marketing to families.

My research interests lie in Marketing and Society and Marketing Strategy; my current projects include ‘ethical consumerism and fair trade’ and ‘family influences on environmental consumer behaviours’. On the MSc in Marketing, I teach Marketing and Society where we explore current ethical issues in marketing strategy, boycotting and pressure groups, and global supply chain management.
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Professor Michael Beverland

Head of Marketing Group, Professor in Marketing
Key Research Interests: Authenticity, Branding, Consumer Culture, Design, Innovation, Sustainability

My research explores the nexus between consumption and production with a particular emphasis on the management of brands, design of innovations and how consumers find meaning through consumption or anti-consumption acts. My focus is on deriving practical models and tools for managers to build brand value and excite consumers through the use of qualitative research methods.
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Professor Avi Shankar

Senior Lecturer in Marketing
Key Research Interests: Consumer culture, Consumer behaviour and new methods of researching consumers

I teach the Marketing to Consumers module in Semester 1. I am an active researcher and my current research looks at how pleasure is produced, promoted, regulated and consumed within marketplace cultures.
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Dr Robert Heath

Lecturer in Marketing
Key Research Interests: Low Attention Processing of Advertising

My career in the advertising industry has spanned thirty years, working on brands such as Colgate, Kelloggs, Heinz, Castrol, Heineken and Stella Artois. I know how important it is to apply theory to practical examples and in my course on Advanced Advertising Theory and Practice, I encourage students to investigate the ‘science and psychology’ of advertising and to communicate and present their own ideas. It’s quite a challenging course and really suits those who want to be absolutely up-to-date with new learning in brand communication.
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Dr Iain Davies

Senior Lecturer in Marketing
Key Research Interests: Business-to-business Marketing, including Sales and Key Account Management Sustainable marketing including CSR in SMEs, ethical brand management and social entrepreneurship

I joined the University of Bath after four successful years at Cranfield School of Management, where I was Senior Research Fellow in B2B Marketing, and led research for the KAM Best Practice Club; a corporate membership club for practitioners interested in improving the management of their strategically most important customers, to which I am still affiliated. Prior to my academic career I held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMCE and working in sales and marketing in the fair trade industry.

I specialise in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance – and Marketing Ethics – focused on Social Entrepreneurship and Ethical Brand Management.

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