Paul Feldwick appointed first Visiting Research Fellow at CRiAC
We are delighted to announce that Paul Feldwick has been appointed by the University of Bath as Visiting Research Fellow in the School of Management. With the centre he will be working on issues of creativity, communication and change: developing Paul Watzlawick’s communication theory and utilising action research methods to explore culture and change in advertising agencies.
Paul Feldwick started his career as an account executive and became one of BMP's and London's most highly regarded planners. He went on to run the hugely successful planning function at BMP and over the years increasingly worked for DDB as a global network, developing a global framework for planning advertising and helping to found DDB University. He was Convenor of Judges for the IPA Effectiveness Awards in 1988/90 (see Advertising Works 5), and has written and lectured extensively on how advertising works and brand equity. His book, What Is Brand Equity Anyway, was published in 2002. Paul has also been Chairman of the APG and the AQR, and is a Fellow of the IPA and of the MRS
For further information / press enquiries, contact:
Liz Alvey, Marketing Officer
School of Management
University of Bath
Claverton Down
Bath BA2 7AY
UK
Tel:+ 44 (0) 1225 383526
Email: pr@management.bath.ac.uk
General Notes For Editors:
The University of Bath School of Management has consistently achieved both top research and teaching ratings in the UK's Higher Education Funding Council for England (HEFCE) assessments. In the 2008 Research Assessment Exercise (RAE), the School was rated 5th in the UK for management research.
We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976. The School is consistently ranked among the top UK business schools by The Times, The Sunday Times, The Financial Times and The Guardian.
The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.
The School of Management has a faculty of around 90 teaching and research staff, including visiting academics, with a support team of around 70 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,100 students in total comprising some 200 MBA students, 460 Master’s students, 210 full- and part-time research students, and over 1100 undergraduates following BSc degrees. The School also runs joint undergraduate programmes with Departments in the Faculties of Engineering and Design, Science and Humanities and Social Sciences.
