Bonfire of the Brands: Neil Boorman meets Management students
► Bonfire of the Brands
► MSc in Marketing
► The Centre for Research in Advertising and Consumption (CRiAC)
On Tuesday 4th March, Neil Boorman, journalist, author and reformed brand addict, gave a guest lecture to students at the University of Bath School of Management.
Final year Business Administration, International Management and Modern Languages and MSc in Marketing students were given the opportunity to hear from the Bonfire of the Brands author.
In his journey from brand addiction to a label free life, Neil is famous for publicly destroying all of his branded products, incinerating over £20,000 worth of designer gear. While the bonfire received considerable attention from the international media, the book, which was published by Canongate and translated into eight languages, has been critically acclaimed.
Dr Carolyn Strong, Senior Lecturer in Marketing and member of the School’s Centre for Research in Advertising and Consumption (CRiAC) said:
“The opportunity to hear from an author of this nature is quite unusual for students. At Bath we actively encourage guest lectures as it helps our students combine their knowledge of academic theory with real-world issues. Neil’s presentation was well received and promoted excellent feedback and discussion.”
A film clip of Neil famously destroying his branded products is available here.
Notes to Editors
Neil Boorman previously worked as the Editor in Chief at the groundbreaking style magazine Sleazenation, before launching his own lifestyle title Good for Nothing. He produced an art instillation at the Barbican around the magazine, which was later translated into a show for Channel 4, winning an award at the 2001 Montreaux Comedy Festival. Neil was also the co-founder of the iconic 333, the nightclub, which remains the largest and most successful establishment in London’s East End. He created the popular social stereotype column Devil's Dandruff, which ran in The Guardian for two years, a collection of which was published by Duckworths.
Neil has also worked as a brand consultant and contract publisher for major companies such as Smirnoff, Nokia, Adidas, Nike, and Diesel, and has taught personal professional development at London's University of The Arts, as well as lecturing on youth publishing on behalf of the British Council in India. He’s also a renowned journalist and has written extensively for The Times, The Independent, The Guardian, The Daily Mail, Time Out, The Face, ID, Film Four, and the BBC News websites. He has appeared as a commentator on BBC Breakfast News, The Today Programme, Five News, Richard & Judy, Vanessa's Real Lives, Don't Get Me Started, The Purchase Of Cool, You and Yours, Five Live, and XFM.
For further information / press enquiries, contact:
Liz Alvey, Marketing Officer
School of Management
University of Bath
Claverton Down
Bath BA2 7AY
UK
Tel:+ 44 (0) 1225 383526
Email: pr@management.bath.ac.uk
General Notes For Editors:
The University of Bath School of Management has consistently achieved both top research and teaching ratings in the UK's Higher Education Funding Council for England (HEFCE) assessments. In the 2008 Research Assessment Exercise (RAE), the School was rated 5th in the UK for management research.
We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976. The School is consistently ranked among the top UK business schools by The Times, The Sunday Times, The Financial Times and The Guardian.
The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.
The School of Management has a faculty of around 90 teaching and research staff, including visiting academics, with a support team of around 70 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,100 students in total comprising some 200 MBA students, 460 Master’s students, 210 full- and part-time research students, and over 1100 undergraduates following BSc degrees. The School also runs joint undergraduate programmes with Departments in the Faculties of Engineering and Design, Science and Humanities and Social Sciences.
