Research grant for study on adolescent transition

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Dr Pete NuttallA collaborative study between the Universities of Bath, Stirling and Lancaster on adolescent transition has been awarded a £10,000 grant by the British Academy's Research Awards Committee.

The study will generate insight into adolescent consumer behaviour, transition and the impact of economic vulnerability, with the implications for self-esteem and confidence. The research will explore the inter-relationships between vulnerability, inclusion in ritual practice and adolescent transition and seeks to enhance understanding of how adolescents prepare, and are supported, for the transition to work or further education; the financial and emotional investment associated with such change and the perceptions of the commercialisation and costs of this event.

The School of Management's Dr Pete Nuttall, who represents the University of Bath on the study, said:
"The UK Government has encouraged the US approach to end of school 'celebrations' such as the prom, believing that formal ceremonies and such events help motivate students across the ability range. However the outcome of such a belief has not been evaluated. Furthermore, due consideration has not been given to the financial investment made by adolescents (and their parent/s) in this rite of passage and the consequences for vulnerable adolescents from low-income households."

The data for the study will be collected from depth interviews with adolescents at four different schools in the north of England.

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Liz Alvey, Marketing Officer
School of Management
University of Bath
Claverton Down
Bath BA2 7AY
UK

Tel:+ 44 (0) 1225 386856
Email: pr@management.bath.ac.uk

General Notes For Editors:

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