University of Bath School of Management University of Bath School of Management

Bath MBA Students Compete for Top Business Idea

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Bath MBA Students Compete for Top Business Idea

The annual MBA Entrepreneurship in Action Competition took place on Thursday 22nd May, at the University of Bath Innovation Centre. Four teams from the full-time and executive Bath MBA presented their business ideas to a panel of judges, all hoping to win the £1,000 first prize and £500 second prize.

The judges were highly impressed by all of this year’s ideas. First prize was awarded to ‘Naavoq’, presented by executive MBAs Jennie Bowmer, Janet Fernihough, Alex Grear, Colin Hicks, Adam Hutchin, Pernille Moeller, John Rawlins and Ben Wharfe. The winning idea behind Naavoq was to produce and sell locally grown, fresh, healthy produce across the Arctic with the aim of improving the nutritional intake of local communities.

Second prize went to ‘brEAThe’, presented by full-time MBAs David Bailey, Natcha Banghthamai, Mon Kitcharoenroj, David Molina Villamizar, Chris Starling, Ben Tyrell and Anne Wong. brEathe’s vision was to become the UK’s first national street food brand.

Each team presented their business idea to the judging panel, this was followed by a question and answer session. The evening was hosted by Simon Bond, Entrepreneurship in Action module leader and Director of the University of Bath Innovation Centre. The judges were Keith Seeley (Mentor - Innovation Centre), Rick Hillum (Smart Antennas), Rod Thomas (Mentor - Innovation Centre) and Stuart Scott (Intohand Ltd).

Winning team member Janet Fernihough said:

“Entrepreneurship in Action is obviously a great opportunity to join with friends and build a business plan, using all the skills learned from the invigorating experience that is the rest of the MBA. However, it's not as easy to do this as the more academic modules would have you believe! So, when you're up in front of a mentor and four judges who have started numerous companies between them, then you know your business plan is for real. Their critique and questions were incredibly valuable, I can't think of any other time you would get an opportunity like this. Naavoq had some stiff competition particularly from brEAThe on the night, but we worked well as a team and showed that we knew both our market and our numbers well. It felt amazing to win the competition after all the effort we put in. This experience has inspired at least one company to be formed from the Naavoq team so hopefully this will be the start rather than the end of a relationship with the University of Bath Innovation Centre.“

Notes to Editors

The MBA Entrepreneurship in Action Competition follows on from the Entrepreneurship in Action MBA module.

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For further information / press enquiries, contact:

Email: pr@management.bath.ac.uk
Tel: +44 (0) 1225 386856/ 3841

General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.