University of Bath School of Management University of Bath School of Management

IMML student attends IDM Marketing Summer School

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IDM Summer school

BSc in International Management and Modern Languages student Stephanie Hawkins was one of 30 specially selected candidates who attended The Institute of Direct and Digital Marketing (IDM) Marketing Summer School, which took place in London from 22-26 June 2015.
This week-long, residential Summer School gives students the chance to experience what it is really like to work in digital and direct marketing.

The week involved talks from industry experts including James Eder, the founder of Student Beans, visits to London advertising agencies and a chance to meet influential contacts at a networking event held in The Goring Hotel, London.

Stephanie commented:

‘The highlight of the week was being part of the winning team for the live digital marketing brief set by Havas Helia, for their client Dove.

Overall, it was an excellent week full of exciting insights into the marketing industry and I would recommend Bath students apply in the future. Although I am an IMML graduate, the Summer School is open to students from any discipline with a passion for marketing.’

For further information on the IDM Marketing Summer School and how to apply.

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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.