University of Bath School of Management University of Bath School of Management

Professor Avi Shankar wins 'Best Paper in Conference' at the Academy of Marketing Conference 2015

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Professor Avi Shankar

Professor Avi Shankar has won ‘Best Paper in Conference’ at the Academy of Marketing Conference 2015, for his paper ‘A critical reconceptualization of Marketplace Cultures: The Ambiguity of Socialization and the Centrality of Play’ co-authored with Stephen O’Sullivan.

School of Management PhD student Marilena Gemtou was also awarded ‘Best Paper at the Doctoral Colloquium’ for her paper ‘Consumer Revenge at Unfair Treatment: The Role of Emotion Regulation’ at the conference.

The awards were presented at the 48th Academy of Marketing Conference, which was held at the University of Limerick, Ireland.

Avi Shankar, Professor of Consumer Research, commented:
“To win best paper in conference and best paper in the doctoral colloquium demonstrates the excellence in marketing scholarship within the School of Management’s marketing group and cements our reputation as one of the leading marketing groups in the country.”

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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.