University of Bath School of Management University of Bath School of Management

Book launch event exploring industrial policy and reviving UK manufacturing

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Book Launch Event May 19 2015

On Tuesday 19 May, the School of Management’s Centre for International Business & Management (CIBAM) and the Centre for Research in Advertising & Consumption (CRiAC) in conjunction with the University of Bath’s Institute for Policy Research (IPR) hosted a joint Book Launch event.

Hosted by CIBAM Director, Professor Christos Pitelis, the event marked the publication of two new books exploring industrial policy and reviving UK manufacturing.

Michael Beverland

Redesigning Manufacturing: Reimagining the Business of Making in the UK by Professor Michael Beverland, Director of CRiAC, Beverley Neilson and Vicky Pryce focuses on how UK manufacturers are creating value in global markets. It explores how manufacturing can overcome its poor image with potential employees, policy makers and investors by locating the sector within a wider resurgent making economy. It offers a critique of existing approaches to policy by focusing on what manufacturers actually do to compete, identifying the importance of shaping markets through brand-driven business, multiple innovation pathways, and clever use of local ecosystems, while suggesting that the sector’s success rests on embracing a broad set capabilities and talents from across science and engineering, creative arts, business studies and social science.

Phil Tomlinson

New Perspectives on Industrial Policy for a Modern Britain is an edited volume by Dr Phil Tomlinson, Associate Professor in Business Economics, Professor David Bailey and Professor Keith Cowling.  This book explores how industrial policy might help to rebalance the UK economy to facilitate sustainable growth and address long term concerns over competitiveness, globalisation, regional inequities, de-industrialisation, unemployment/underemployment, and the comparatively slow growth of the economy. The book also explores how industrial policy might be used to successfully encourage new 'clean-tech' industries to tackle environmental challenges. It brings together leading European based experts, each with a long standing interest in industrial policy to offer a set of perspectives on the many facets of industrial policy, to critically inform and challenge policy-makers, policy think-tanks, industrialists, trade unions, academics, and other stakeholders in framing the future course for industrial policy in the UK, and indeed more widely.

Both Professor Beverland and Dr Tomlinson gave short talks on their books to an invited audience, before the economist Vicky Pryce gave a lively overview of how industrial policy is formulated within Whitehall and practiced in the UK. A passionate Q&A followed between a panel of authors (including Beverland, Tomlinson, Pryce and Professor David Bailey and Beverley Neilson), chair Professor Christos Pitelis and members of the audience including policy makers and practitioners. 

Both authors also published articles in The Conversation on 20 May.

If the government is serious about reviving British industry, here’s what needs to be done
How manufacturing can revive growth in the UK economy

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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.