University of Bath School of Management University of Bath School of Management

Introducing our Three Minute Thesis finalists

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Two PhD researchers will represent the School at the University's Three Minute Thesis (3MT) Final on Saturday 6 May.

Rweyemamu (Ray) Ndibalema and Severina Iankova will compete against candidates from the other faculties for the chance to represent the University at the national final.

The competition

3MT challenges PhD candidates to present their research thesis in just three minutes, using one presentation slide and no props.

An 80,000 word thesis would take nine hours to present, making 3MT a real challenge. Developed by The University of Queensland (UQ) in Australia, it has grown into an international event.

A panel of judges picked Ray and Severina as winners at March's faculty heats. They competed against fellow Management students Mukovhe Masutha and Sarah Bloomfield in front of students, faculty and staff.

The judges praised all four speakers for their engaging presentations. Ray won first prize and Severina qualified for a place in the final as runner up.

The finalists

Ray asked the audience to think about the difference between an inspiring lecture and a disappointing one. He used this example to highlight the importance of employee engagement in academia.

Ray's research aims to identify factors that promote engagement. He highlighted the importance of fairness, support and autonomy.

Ray said:

'Knowing how important academic employees are in inspiring students to become leaders of the future, I wanted to find out how we can influence engagement.

'Over the course of my PhD, I have developed an interest in the different theories about employee engagement and saw an opportunity to add to this body of knowledge with my current research.'

Severina is investigating the role of digital channels and social media in business-to-business (B2B) relationships. Her talk compared B2B organisations with party guests, demonstrating how the right communication can turn a boring monologue into useful dialogues.

Severina said:

'The UK marketing environment is one of the most digitally advanced in the world, but robust research into how to effectively manage the digital environment is lacking. We use social media channels on a daily basis but we know little about how these channels are used by B2B companies.

'It is very important to me to contribute to academia and to provide beneficial insights for organisations.'

The final

The final will take place in the Chancellors' Building 2.6 during the University of Bath Festival on Saturday 6 May at 2.30pm.

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For further information / press enquiries, contact:

Email: pr@management.bath.ac.uk
Tel: +44 (0) 1225 386856/ 3841

General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) and 1st for Business Studies (The Times & Sunday Times University Guide 2016), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.