University of Bath School of Management University of Bath School of Management

Marketing award for PhD student

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Marilena Gemtou receiving her Worshipful Company of Marketors award

Marilena Gemtou receiving her Worshipful Company of Marketors award at Mansion House, London.

PhD student Marilena Gemtou received a Worshipful Company of Marketors external website award last week for her work on customer revenge behaviour.

Marilena, who was nominated for the award by Professor Nancy Puccinelli, attended a banquet ceremony at Mansion House, London, with Dr Peter Nuttall. As well as the accolade, she received £1,000 in prize money.

Five postgraduate students from different academic institutions got awards for outstanding performance in marketing.

Marilena said:

'I am delighted and honoured.

'It means a lot to me because it indicates that my efforts in the PhD are paying off and that my research appeals to a wider audience having significant implications for firm practices.'

Marilena's work focuses on customer revenge behaviour. Her research suggests those treated badly by organisations experience negative emotions. This motivates them to seek revenge through methods such as bad online reviews through to verbal attacks on employees.

The Worshipful Company of Marketors is one of 110 Livery Companies of the City of London. Each group represents a trade organisation or guild.

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General Notes For Editors:

The School of Management is one of the UK's leading business schools. Currently ranked joint 1st for universities that students would recommend to their friends (Times Higher Education 2016) and 2nd for Business, Management & Marketing (The Guardian University Guide 2018), we are a leading centre for management research - placed 8th in the UK in the latest REF2014.

We are one of a select number of international business schools accredited by EQUIS, the European Foundation for Management Development's quality inspectorate and the Bath MBA has been accredited by the Association of MBAs (AMBA) since 1976.

The centrality of research to teaching is an essential feature of all our programmes. The School offers a full range of programmes from undergraduate to postgraduate up to PhD level and post-experience programmes including the world-ranked Bath MBA. The School also provides tailored executive development programmes for middle and senior management.

The School of Management has a faculty of over 100 teaching and research staff, including visiting academics, with a professional support team of around 90 managerial and administrative staff. Research income averages £2 million per annum. There are approximately 2,400 students in total comprising some 150 MBA students, over 500 Master’s students, 250 full- and part-time research students, and over 1500 undergraduates following BSc degrees.