The Bath Perspective Magazine
Edition (17)
The School of Management’s biannual magazine, The Bath Perspective, can be viewed through our e-magazine or it can be downloaded here 
(1.8 MB)
Use the links below to go directly to the stories in our e-magazine.
The current issue provides highlights of the thought leadership emanating from the School of Management.
Articles include:
- Dean’s Message
- Tribal Marketing - Avi Shankar
- MBA Student of the Year - Susan Mawemuko
- Systems without users the relationship between perceptions on compliance - Alistair Brandon-Jones & Sinéad Carey
- The Economist’s Japan Summit 2010 - Next Generation Leaders winning essay - Sami Hamdani
- Alumni Profi le: QuBit Digital - Ian McCaig & Dan Shellard
- Wilful Blindness - Margaret Heffernan
- Big Team Challenge 2010
- Principles of Enduring Success - Christian Stadler
Edition (16)
The School of Management’s biannual magazine, The Bath Perspective, can be viewed through our e-magazine or it can be downloaded here (1.6 MB)
Use the links below to go directly to the stories in our e-magazine.
This issue provides highlights of the thought leadership emanating from the School of Management.
Articles include:
- Dean’s Message
- Stories and Storytelling in Organizations and Research - Yiannis Gabriel, Professor of Organizational Theory and Deputy Dean of the School of Management
- The University of Bath School of Management - Corporate Partnership Scheme
- Spotlight - Corporate Partner: Intel
- Spotlight - Corporate Partner: BP
- So you want your brand to be authentic? Here’s how. - Michael Beverland, Professor of Marketing
- Louise Herring, The Wine Society - BSc International Management with Modern Languages (IMML) French 1998-2002
- Universities and the Global Knowledge Race - Dr Rajani Naidoo
- Tim Gore - DBA Higher Education Management, current student
Edition (15)
The School of Management’s biannual magazine,
The Bath Perspective,can be viewed through our e-magazine or it can be downloaded here (2 MB)
Use the links below to go directly to the stories in our e-magazine.
This issue provides highlights of the thought leadership emanating from the School of Management.
Articles include:
- Procurement leadership: More than a Goalkeeper in the Modern Business Team? - Professor Michael Lewis
- Alumni Profile: Ewan McConnell
- Whatever Happened to British Manufacturing? What is to be done? - Professor Andrew Graves, CBE
- The Brown Side of Green - Dr Baris Yalabik
- Sharpening our Identity - Angela Webley, Marketing Manager, School of Management
- Forecasting in Supply Chain Companies: Should you Trust your Judgment? - Professor Paul Goodwin
- The Role of the Leader in Innovative Efforts - Dr Dawn Eubanks
- Current Student Profile: Alex Edwards - Aptus Suits
Edition (14)
The School of Management’s biannual magazine,
The Bath Perspective, it can be downloaded here (861 Kb)
This issue focuses onthe theme of International Business and brings you highlights of the work beingconducted across the School.
Articles include:
- Emerging markets: What is all the fuss about? – Prof AniaZalewska
- Strategies for emerging economy markets – Prof Klaus Meyer
- China and Japan: amultinational firm perspective – Prof Edmund Thompson
- The growing relationship between Chinaand Latin America, a source of opportunities? – Dr Gaston Fornes and Dr Alan Butt Philip
- Russia: An emerging market witha difference – Dr Gregory Schwartz
- When a nation gets rich it gets rich from the top: Aspects of Indian business development – Sunil Bharti Mittal
Edition (13)
The 13th issue on the theme of Business,
Organizations and Society, is available for download here (2 Mb)
