Public Engagement

Behaviours4Collaboration - Engaging industry

Project contact:

Professor Juani Swart (School of Management) -; 01225 383108


A range of representatives from the construction sector including: Stride Treglown; Building SMART UK; Constructive Coaching; and Constructing Excellence.

Engagement activity:

A half-day stakeholder engagement event that aimed to garner feedback on a tool to support collaborative working in the construction sector - a so-called Profession Map.

Project summary

As part of a UK Government Construction Strategy, all centrally-funded construction projects will need to be delivered in collaboration by several stakeholders by 2016 through a process known as Building Information Modelling (BIM). BIM is a collaborative way of working, underpinned by the digital technologies which unlock more efficient methods of designing, creating and maintaining assets.

In the South West, the Behaviours4Collaboration group (a consortium of researchers and representatives from the construction sector) has developed a draft Profession Map that looks to support the cultural processes of collaboration, helping industry to recognise, create and sustain positive collaborative behaviours.

This project involved organising a half-day interdisciplinary and interorganisational workshop in order to elicit people’s thoughts on the draft Map. Following presentations from researchers that aimed to set the theoretical scene for collaboration and that used the real-life example of the University's Chancellors' Building as an example of the BIM process, the World Cafe Method was used to capture feedback from attendees. People were divided into groups and given a draft Map before capturing their opinions and thoughts on a template. Notes from each group were recorded and circulated to all those who attended and have been used to inform further development of the Map.

As a result of the project, further research funding has been secured given that the Map has been adopted by University of Bath research faculty.

Find out more about the project

For further details on the project including the benefits to the researchers and the publics, things they would do differently and their top tips,download the project case study. A draft Profession Map, a case study of BIM in Action and an example project press release are also available.