Public lecture: how great entrepreneurs rise from recessions

A free public lecture that will look at the power of creativity and innovation in the face of economic crisis will be held at the University of Bath on Thursday 26 March.

The lecture will examine how entrepreneurs use innovation and creativity to survive and thrive in hard times: one in four entrepreneurs has started a successful business in the face of redundancy or personal hardship.

Speaker David C W Rogers has helped to shape the innovation and enterprise cultures of companies within the IT, electronics, telecommunications and healthcare industries over the past three decades.

He has gained an outstanding reputation as chairman, chief executive and non-executive director of leading national and international organisations, including Philips Electronics, Lucent Technologies, Amstrad plc, Mirifice and ProVision.

Mr Rogers said: "Our responses to the recession will prompt a radical change in the rules and the way we manage our businesses. Intense, adverse conditions are a test of courage, and belief. When things get difficult, it is all too easy to start doubting strategies and techniques.

"However, true entrepreneurs press on, not regardless, but with an inner confidence they will reach the other side.  From the struggle to survive true entrepreneurs emerge stronger."

The lecture will take place on Thursday 26 March and will be chaired by Professor Richard Elliott, Dean of the School of Management, in Lecture Theatre 3 West North 2.1 at 5.15pm. There will be an exhibition of the University's enterprise work in the foyer of the lecture theatre from 4.30pm.

Tickets are free but to reserve your place please email your name and, if appropriate, job title and company to: h.l.redfern@bath.ac.uk.  Places are limited.

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