Academic to appear on Channel 4 News

An expert in brand management and consumerism will be appearing on Channel 4 News tomorrow (Saturday 19 June) at 6.30pm.

Michael Beverland (School of Management) will be talking about ambush marketing following a recent incident where a Dutch brewery used it to promote themselves a World Cup match in South Africa.

This is just one of many media mentions at the University this week, coinciding with Universities Week, a national campaign to highlight the impact of universities on aspects of life, including society, the economy and the environment.

Michael Carley (Mechanical Engineering) spoke to BBC Radio Bristol about whether vuvuzellas, the popular but noisy horn used by supporters at the World Cup, is damaging to people's hearing.

Nick Mitchell (Electronic & Electrical Engineering) will be featuring on the Science Cafe programme on BBC Radio Wales on Sunday 20 June at 5pm. He'll be talking about his project with cloudspotter John Rowlands to study noctilucent clouds as part of a feature for BBC Radio 4's Material World programme.

On Monday, pupils from Wiltshire schools competed with real rocket scientists to design and build the best water rocket, covered by the Bath Chronicle.

On Tuesday, the news of the University's largest ever donation of £1m by Roger and Sue Whorrod was covered by BBC Points West and appeared in local and national newspapers.

Also on Tuesday was the official opening of an art exhibition at the Vice-Chancellor's residence featuring the work of the late artist Craigie Aitchison by pioneer of pop art, Sir Peter Blake. This was covered by BBC Radio Bristol, the Bath Chronicle and Bath Life magazine.

On Thursday, 150 pupils from B&NES attended a Youth Summit on Climate Change. They spent the day debating the issue and screened a series of short films they had made in class to encourage other young people to take action on climate change. This was covered by the Bath Chronicle.

A full list of online media coverage from the University of Bath is updated daily on the news webpages. To recieve a daily email update of these and headlines concerning the Higher Education sector, please email Katharine Barker.

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