Entrepreneur Margaret Heffernan will take a fresh look at money, power and competition in a free public lecture at the University on Wednesday 23 May.
The ‘Infernal Combustion’ lecture will question corporate success and consider new ways to build businesses for the future.
Speaking about the lecture, Margaret said: “The promise of money, the allure of power and the threat of competition drives high performance. But they incur dangerous side-effects.
“How far are we motivating people the wrong way, with the wrong incentives to the wrong ends? What better ways can we find to build organisations characterised by innovation, ingenuity and purpose?”
Margaret Heffernan is a Texan-born entrepreneur, chief executive and author. She has worked in BBC radio and television, writing, directing, producing and commissioning dramas and documentaries and also ran the trade association IPPA, which represents the interests of independent film and television producers.
In the USA she has worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia, developing interactive multimedia products and then ran, bought and sold leading internet businesses.
She was named one of the internet’s Top 100 by Silicon Alley Reporter in 1999; and one of the Top 100 Media Executives by The Hollywood Reporter. Her ‘Tear Down the Wall’ campaign against AOL won the 2001 Silver SABRE award for public relations.
Margaret has published three books and blogs and writes for media outlets and magazines around the world. She was featured on Channel 4’s The Secret Millionaire.
She is an Entrepreneur in Residence at the University and a Member of the School of Management’s Advisory Board.
Margaret received an honorary degree of Doctor of Business Administration from the University in 2011.
The lecture is taking place in Lecture Theatre 5 West 2.4 and starts at 6.15pm. Free parking is available in the West Car Park after 5pm.
Free tickets are available from:
Paula McGrane, Events & Ceremonies, East Building 2.2
Tel: 01225 386631 Email: email@example.com