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Press Release - 10 January 2005

Media Training (Science and Engineering)

A media training day will be held on Monday 31 January for academic staff working in science and engineering departments.

A media training day will be held on Monday 31 January for academic staff working in science and engineering departments. The course is free and covers a range of topics, and includes practical elements designed to help delegates enhance their understanding of the media and develop effective interview skills. Presenters on the course include Wendy Barnaby, who has worked in the science unit of the BBC and is now editor of Science & Public Affairs and correspondent for the Australian Broadcasting Corporation, and Dr Jon Copley, former news editor of New Scientist, together with Tony Trueman and Andrew McLaughlin from the University Press Office Professor Anthony Smith, Head of the Department of Pharmacy and Pharmacology, who attended the pilot media training course at the end of last year, said: “The course was extremely relevant and has given me an excellent insight into how press releases and articles are prepared, and dealing with interview situations.” Further courses for other academic disciplines and University administrators are being planned for later this Spring. To find out more, or register for the course, please contact Andrew McLaughlin on extension 6883. Typical Programme: 09.30 Welcome 09.50 Working with the media Why the media is important to the University and an introduction to successful ways of working with them. 10.10 Understanding what the media wants Practical: your chance to put yourself in the shoes of the journalist and ask what the media need from academics. Learn how to present a clear story - and how a press conference can be made to work for you. 11.30 Coffee 11.50 Communicating with the media Important concepts to consider when writing for the media. How to draw attention to your research and make sure it is communicated well. Helping the media understand difficult concepts. 12.30 Lunch (sandwiches and coffee provided) 13.45 Radio journalism Key points to consider when working with radio broadcasters. 14.00 Interview practice Your chance to have a go at radio interviews and get feedback from a journalist. 15.30 Coffee 15.45 The press office What the press office needs to help get your stories into the media. Hints and tips on dealing with the media. 16.30 Thanks, feedback and close Your chance to ask any outstanding questions and tell us how you think the day has gone.

The suggested session times are based on your date of birth. If you cannot make the suggested times, please attend one of the open sessions.

15 November 10.00-14.00 Born in January
15 November 15.00-18.00 Born in February
16 November 10.00-14.00 Born in March
16 November 15.00-18.00 Born in April
17 November 10.00-14.00 Born in May
17 November 15.00-18.00 Born in June
18 November 10.00-14.00 Born in July
18 November 15.00-18.00 Born in August
19 November 10.00-14.00 Born in September
19 November 15.00-18.00 Born in October
22 November 10.00-14.00 Born in November
22 November 15.00-18.00 Born in December
23 November 10.00-14.00 Open session
23 November 15.00-18.00 Open session
24 November 10.00-14.00 Open session
24 November 15.00-18.00 Open session
25 November 10.00-14.00 Open session
25 November 15.00-18.00 Open session
26 November 10.00-14.00 Open session
26 November 15.00-18.00 Open session

If you have any questions about the vaccination programme, please take them up directly with the BANES PCT staff that will be available in the STV reception area at the above times.