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Sue Stockdale
Sue Stockdale
Book cover
The cover of Sue's book (Click for larger image)

Press Release - 10 October 2005

Hot tips from the UK’s top ten female entrepreneurs

Sue Stockdale, a Swindon tutor and the first British woman to walk to the Magnetic North Pole, shares the secrets of the UK’s top ten female entrepreneurs in her new book.

Her book: Secrets of successful women entrepreneurs: how ten leading business women turned a good idea into a fortune, is published on 11 October 2005.

In the book Sue looks into the incredible journeys of ten women, from varying social backgrounds, as they turned each of their ‘good ideas’ into multi-million pound household names while still juggling their family, social life and kids.

Women featured in the book include: Linda Bennett, shoe designer and founder of LK Bennett; Dr Marilyn Orcharton, founder of Denplan and developer of Isoplan; Geetie Singh, founder of the world's first certified organic gastro pub and Michelle Mone, designer of the Ultimo™ bra.

Sue said: "Research in 2004 showed that just 14 per cent of businesses were wholly owned by women, but encouragingly numbers are on the increase.

“The Government’s Strategic Framework outlines ways of accelerating the process of business start-up, and one of these ways is to provide role models. There are loads of books about male entrepreneurs but successful women seem to have been completely overlooked.

“Hopefully my book will redress the balance a bit and inspire more women to start a business."

The book includes hints and tips for all aspiring female entrepreneurs. A proportion of the profits from the sale of each book are donated to The Duke of Edinburgh’s Award, with the aim of inspiring young people to become tomorrow’s entrepreneurs.

In addition to her writing, Sue is heavily involved with the Women into Enterprise scheme at the University of Bath in Swindon. The scheme encourages local female entrepreneurship in the Swindon area by providing women with free access to advice, training and guidance on how to start a business and help with practical issues such as childcare.

In addition she is also facilitating a number of free seminars designed to appeal to women within the University’s Entrepreneurs South West seminar series. Both these programmes are part-funded by the European Social fund.

Mark Braddock, Assistant Director – Business Skills, said: “We are extremely fortunate to have European Social funding and really talented and experienced tutors working on our projects. Sue is a real motivator for people on our programmes and I’m excited at the prospect of discussion about female role models that this book will inspire.”

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