Related Links

Further details:
Syntacta services
Sam Woolley
0800 107 5508

Press enquiries:
Claire Hornshaw
University Press Office
01793 328 890
07966 341 431

» submit an item · an event

Sam Woolley, Manager of Syntacta
Sam Woolley, Manager of Syntacta

Press Release - 12 July 2005

Syntacta wins its very own London bid!

Swindon translation business, Syntacta, has been awarded the contract to carry out all of Visit London’s European translation for the forthcoming year.

Visit London, formerly the London Tourist Board and Convention Bureau, is the official visitor organisation for London and exists to market and promote London as a destination for both leisure and business visitors.

Syntacta Translation & Interpreting is an independent business which is part of the Department of European Studies & Modern Languages and Foreign Languages Centre and is located in the Oakfield Campus at the University of Bath in Swindon.

Sam Woolley, Syntacta’s Translation Manager, said, “We were awarded this contract on the basis of our competitive pricing and the high quality of our translations.

“We have many local and national clients, including Honda, Vodafone, TDG, Reckitt Benckiser, Great Western Hospital, Pacemaker Software, as well as a number in America, the Netherlands and Germany.

“The contract with Visit London goes to show that, with so much communication being effected via email, it is just as easy for us to do business with a London-based client as it is with one based two minutes up the road!”

Abby Penlington, Visit London’s International Marketing Executive, said, “The development of Visit London’s foreign language websites means we need a translation agency that we can trust to provide high quality translations at a competitive price. We were delighted to offer Syntacta the contract and look forward to working with them.”

Sam Woolley says that UK companies are beginning to realise the rewards they can reap if they have their marketing materials translated into the languages of the markets they are targeting:

“It is a total fallacy that everyone else in Europe speaks English well enough that we don’t need to bother. Whilst it is fair to say that their English is generally much better than our European language skills, our European counterparts are actually far more likely to buy if and when addressed in their own language.”

The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: