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Scratch n Win

Press Release - 21 July 2005

Swindon company to launch new mobile phone technology

A new use for mobile phones will be created on Monday (25 July) when users will be able to play scratch card prize games on their handsets.

After 12 months of product development Swindon-based TeleScratch is to launch Scratch ‘n’ Win – a unique application for mobile phones. The product is to be launched with partner Opera Telecom, the international mobile services company, on 25 July 2005.

The unique Scratch ‘n’ Win application for mobile phones invites customers to scratch a traditional scratch-card interface, using their keypad, to win prizes. It provides a new engaging way to market brands through prize giveaways and downloadable mobile content.

Players of Scratch ‘n’ Win are asked to scratch off panels revealing underlying symbols. The revealed image then tells the player if they have won, and players can either ring or text their details to receive instant cash and other valuable prizes. The application uses Java and is therefore compatible with the highest number of handsets on the market.

Phil Davies, TeleScratch Sales and Marketing Director, said: “Scratch ‘n’ Win has given us the opportunity to take the traditional scratch-card format into the mobile arena.

“It is increasingly difficult to capture the consumer’s attention and this form of marketing is unique as it invites user interaction and allows brands to capitalise on the recent explosion of mobile technology.”

TeleScratch is based out of the Innovation Centre in the Oakfield Campus of the University of Bath in Swindon.

Mr Davies said “TeleScratch has worked out of the Innovation Centre since March 2005. The centre has provided valuable mentoring and support to us while we developed the product.

“This mobile phone application is derived from TeleScratch’s web-based “Scratch Card” technology which has been used by companies including Dixons, Holiday Inn, and Abbey National.”

Opera Telecom is launching and marketing the Scratch n’ Win campaign, as well as providing the infrastructure and billing technology to deliver the content.

Mr Davies said “We chose to work with Opera Telecom because of their high profile within the mobile industry, and their specialised knowledge of developing mobile marketing campaigns. One of our main aims is to continue our leadership in mobile marketing and Opera Telecom are helping us to pursue this.”

Later Opera Telecom and TeleScratch will provide scratch-card technology as a white-label application, in which companies can add their own branding and content, and easily integrate this new form of marketing into their existing advertising campaigns. The scratch-card format will enable organisations to increase their customer database by asking consumers to enter competitions, then subsequently offer discount vouchers, promotional codes and big prizes to encourage on-going consumer engagement.

Mr Davies said “We plan to work with Opera Telecom to take this technology into a wider market as we believe the success of the format will be highly profitable and successful. It is a novel idea for companies as well as the customer, and has huge possibilities and potential.”


Opera Telecom

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