For further information, please contact:
Andrew McLaughlin
University Press Office
ext. 6883

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media training

Internal News - 20 November 2006

Media training for researchers

The University Press Office will be running another media training day for researchers on Monday 18 December.

The course is free and is particularly useful for researchers likely to be dealing with the media in the coming months or years.

The tutors on the course include Dr Jon Copley, former news editor at New Scientist, and Wendy Barnaby, a former broadcaster in the BBC Science Unit, Chair of the Association of British Science Writers and now editor of Science & Public Affairs (the magazine of the British Association for the Advancement of Science).

The day is intensive, hands-on and fun - and gives researchers the rare opportunity to have a go at a radio interview and receive feedback from the journalist interviewing them.

The programme for the day can be seen below.

Anyone interested in taking part, should contact Andrew McLaughlin on extension 6883.

Media training – Monday 18 December 2006

09.15 Arrival and coffee

09.30 Welcome

09.50 Working with the media
Why the media is important to the University...and to you.

10.00 How the media works
A typical day in the life of a journalist; the importance of deadlines; what the media look for in a story; what happens once a story is filed.

10.30 Understanding what the media wants
Learn how news articles and press releases are written. How to draw attention to your research and make sure it is communicated well.

11.15 Coffee

11.30 Press conference practical
Your chance to put yourself in the shoes of the journalist and ask what the media need from academics. You will be asked to write a short article on a press conference, and talk about the story as you see it.

12.30 The press office
What the press office needs to help get your stories into the media. Hints and tips on dealing with the media.

13.00 Lunch (sandwiches and coffee provided)

13.30 Radio journalism
Key points to consider when working with radio broadcasters.

13:45 Interview practice
Your chance to have a go at radio interviews and get feedback from a journalist.

15.45 Thanks and feedback
Your chance to ask any outstanding questions and tell us how you think the day has gone.

16.00 Close