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Internal News - 23 November 2006

Strategy to place University website among the best is agreed

A strategy to place the University’s website “at the forefront of academic websites in the UK” in the next two years has been agreed by Executive.

The strategy calls for greater consistency in page design, the introduction of a content management system, the adoption of new technologies such as wikis and blogs, and a revised structure to help users get information more easily.

The strategy, written by the Director of Marketing & Communications, Peter Reader, and the Head of Communications, Tony Trueman, with the help and full support of BUCS, says that the website is the primary mass marketing tool and an important part of research and teaching.

“This web strategy recommends that we should overhaul the University’s website, not only to bring it up to date on its design, its structure and its management, but also to place it in the forefront of academic websites in the UK,” the strategy says.

“The University’s website is vital to the marketing of the University, internationally and in the UK, and it must bear comparison with the best.”

Some parts of the strategy, such as bringing in a better search engine, have already been carried out.

Other areas, such as moving all pages to the new design templates introduced last year, may take 18 months to carry out, though all new pages should follow this look. Departments whose pages will change in the near future include Human Resources, Education, Conferencing, Lifelong Learning and Psychology.

Departments wanting to redesign their pages or launch new centres should contact the Department of Marketing & Communications’ Web Team for guidance on new designs – a guide to this will be published in the next few weeks.

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