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Left to right: Matt Southall, John Buckler, Franck Riboud (Groupe Danone CEO), Lawrence Masterson, Nicholas Elliott, Alice Bertin (Danone UK recruitment officer), James Mills, Timothee Payet-Gaspard (Danone UK - Sales)
Left to right: Matt Southall, John Buckler, Franck Riboud (Groupe Danone CEO), Lawrence Masterson, Nicholas Elliott, Alice Bertin (Danone UK recruitment officer), James Mills, Timothee Payet-Gaspard (Danone UK - Sales)

Press Release - 12 April 2006

University of Bath business students are best in the world

Five students from the University of Bath proved this week that UK business students are world beaters by winning a global contest organised by leading food company, Groupe Danone.

The team, from the University’s School of Management, represented the UK against 11 other countries in the Paris final of “Trust by Danone” last Friday (7 April).

Teams were chosen from over 4,000 applications across 60 of the top universities worldwide.

Trust by Danone, now in its third year, is a business game designed to foster talent amongst the next generation of business thinkers.

Judges were particularly impressed with the Bath team’s skill in incorporating social responsibility as an integral part of their strategy, whilst providing some solid recommendations for the business to help move it forward.

Winning team leader, Nicholas Elliott, said: “Throughout the competition we felt that we were not only representing the UK but also the University of Bath.

“We were asked time and time again where we were from, and we are delighted that we were able to represent the University in one of the top business competitions in the world.

“It was hard work but a thoroughly enjoyable experience.”

The game involves defining a three-year strategy for a fictitious Latin American dairy producer.

The team’s goals were to increase sales, profitability and market share to consolidate the company’s market leadership.

At the same time they had to improve practices in social and environmental responsibility, taking the needs of consumers, customers, authorities and other stakeholders into account.

The team members took on roles that mirror their future ambitions:

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Notes

With forty years’ experience of delivering high quality management programmes, the University of Bath School of Management is one of the oldest established business schools in the UK. It has consistently achieved both top research (5A) and teaching (‘excellent’) ratings in the Higher Education Funding Council for England (HEFCE) assessments and is dedicated to integrating high quality teaching with innovative research in order to gain maximum benefit for its students. The School is ranked in the top 5 UK business schools by The Times and The Guardian and offers three highly rated undergraduate degrees: the BSc in Business Administration, the BSc in Accounting and Finance and the BSc in International Management and Modern Languages. All programmes incorporate a period spent on placement. Entry to the programmes is highly competitive, and our graduates are highly rated and actively pursued by employers.

Groupe Danone is an international leader in the food and drink industry. The Company is number one globally in fresh dairy products and bottled water and number two in biscuits and cereal products. In the UK, leading dairy brands include Danone Actimel, Activia and Shape and bottled water brands include Volvic, Evian and Badoit.


The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: http://www.bath.ac.uk/news/