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Dr Heath names the Renault Clio 'Papa/Nicole' ads as an example of powerful creative and emotional advertising

Press Release - 24 October 2007

Public lecture: the hidden power of advertising

Local people can get an insider’s guide to the way that advertising works, in a free public lecture at the University of Bath on Wednesday 31 October (5.15 to 6.15pm).

Dr Robert Heath will use recent psychology findings to explain how advertising can affect us even if we ignore it, and will illustrate his theory with examples from his 30 year career in the advertising industry.

Dr Heath completed his PhD at the University of Bath’s School of Management in 2006 and is a Fellow of the Market Research Society and the European Advertising Academy. Next year he will join the London Business School as a Visiting Professor.

“Most of us like to think that advertising only affects us if we pay attention to it and remember it,” said Dr Heath. “But the truth is a lot more complex.

“Advertising frequently affects how we think and what we buy even when we think we are ignoring it, and can in some cases carry on influencing us long after we have forgotten it.”

Admission for the lecture is free and people can just turn up on the evening. Free parking is available in the West Car Park. The lecture runs from 5.15pm until 6.15pm in the lecture hall in 3WN 2.1 on the Claverton campus. Please note the new room location.

The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: