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Student Enterprise'07
Kieran O'Neill
Kieran O'Neill is a Bath student who earlier this year sold his business for $1.25m
photo by Nic Delves Broughton, University Photographer

Press Release - 12 November 2007

Students to learn the secrets of getting rich and staying happy

Students will be given lessons on how to get rich and stay happy as part of the national Student Enterprise’07 conference taking place at the University of Bath this week (Friday 16 November 2007).

Conference speaker Gavin Eddy, a former investment banker who now runs Forward Space, the innovation centre based in Frome, Somerset, says that making money and being happy shouldn’t be mutually exclusive.

“The challenge when starting your own business is to be successful on your own terms,” said Mr Eddy.

“This is my attempt to give a ‘cut to the chase’ route plan to making it in business; remaining sane and avoiding some of the pitfalls along the way.”

Other speakers include Dr Sophie Kain, the former physicist and contestant from The Apprentice, who will be talking about business ethics and her role as an entrepreneur since appearing on the programme.

Also speaking will be Steve Moore, founder of Policy Unplugged, who will describe the concept of ‘obliquity’, where an individual pursues their goals indirectly, and Andrew Mercer, founder of the Bath-based green energy company 2OC.

Around 200 student entrepreneurs from all over the UK will be taking part in the conference, which gives them the chance to hear from business experts about starting a company and enables them to make contact with organisations that can help them get their ideas off the ground.

“The Student Enterprise’07 is conference not just about business ideas, we have lots of students interested in starting social enterprises,” said Siobáin Hone, Student Enterprise Coordinator in the University’s Students’ Union.

“The event is organised by the Bath Students in Free Enterprise team, which includes Bath students who have set up schemes for distributing fruit in rural India and organising volunteer schemes with charities in Bolivia.

“The conference gives students access to enterprise experts who can help turn their ideas into reality, whether it is to make money or try to improve quality of life.

“More and more students and recent graduates are taking the plunge in setting up their own enterprises, so this conference gives them an introduction to the skills and knowledge they need to make a good go of it once they start.”

The conference includes an elevator pitch competition at which students describe their social enterprise ideas and stand the chance of winning £5,000 from sponsors UnLtd to invest in their idea.

The event also includes workshops, a networking reception and business fair at which they can pick up skills and information that will help them develop their ideas.

Registration for the event is online (see related links) and costs £5 (Bath students), £10 (students from elsewhere), or £15 (members of staff).

The event is sponsored by: University of Bath, SetSquared Partnership, Research & Innovation Services, Deloitte, StubbsRich, enterprise rent-a-car and UnLtd.


The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: http://www.bath.ac.uk/news/

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