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Abbeyfield School receive their awards
Abbeyfield School receive their awards

Press Release - 22 November 2007

Chippenham pupils triumph in University enterprise competition

Pupils from Abbeyfield School in Chippenham have won first place in a Dragons’ Den style enterprise competition at the University of Bath.

The team of six Year 10 pupils pitched their idea for an innovative, ethical product against St Mark’s School in Bath and Dorcan School in Swindon, at the University’s national Enterprise Conference held last week.

Their Flush for Free business plan proposed an original concept for an eco-friendly water system that re-uses bath and shower water to flush a bathroom toilet.

Paige Allen, a former contestant on the BBC’s Dragons’ Den series, was one of three judges to grill the pupils, as well as talking to the pupils about her experiences in business, as founder of the Fruity Faces company.

Fellow dragon Liz Andrews, Aimhigher and Outreach Events Coordinator at the University, said: “The standard of presentations from all the schools was very high but the Abbeyfield team responded superbly to some tough questions and we were unanimous in our decision to back them for the trophy.

“They had an excellent and creative product design and a thorough and professional business plan which really stood up to scrutiny.“

David Drake, Learning Co-ordinator for Humanities at Abbeyfield School, said: “The competition was a challenging opportunity for the students and they really enjoyed the whole experience.

“It has inspired our students to think about how everyday products can have an impact on other people and the environment. Who knows, we might have the next Anita Roddick in the making!”

The third dragon, Fatimah Bakare, was a representative from Students in Free Enterprise (SIFE), a University of Bath undergraduate organisation that worked with the three schools to help the pupils develop their product ideas and prepare for the heats, held in October.

The Enterprise Conference was organised by the University of Bath Entrepreneurs Club (BANTER) for undergraduates from across the UK. The school pupils had the chance to explore the business fair and hear one of the presentations designed to inspire, enthuse and educate students about enterprise.

The inter-schools competition was organised by the University’s Widening Participation team, in partnership with the Students’ Union, to give pupils an insight into higher education and boost their academic achievement.

The University of Bath also runs a series of Aimhigher events to widen participation in higher education, including tutoring schemes, open days and summer schools for school students in the south-west region.

For more information please contact Liz Andrews, Aimhigher and Outreach Events Coordinator on 01225 383507 or email

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