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Press Release - 26 February 2007

Lecture on why managers prefer own judgment over computer predictions

Why managers prefer to ignore the advice given by expensive software packages on their computer in favour of their own judgment will be discussed at a lecture by Professor Paul Goodwin at the University of Bath on Wednesday (28 Feb).

Many companies use expensive statistical software to carry out sales forecasting, but managers frequently override their predictions and use their own opinions, often wasting effort and being less accurate.

Professor Goodwin, at the University’s School of Management, will discuss why managers are so distrustful of statistical forecasts and will consider some solutions to this problem. Although the lecture, entitled Improving the Future of Forecasting, will focus on business forecasting, it is relevant to other fields such as economic forecasts.

Professor Goodwin’s inaugural lecture will take place in the 3.1 lecture theatre in the 2 East building on the Claverton Down campus at 6.15pm. Admission is free, but those attending should get tickets beforehand from Sheila Willmott, by emailing her, ringing 01225 386631 or writing to her at Wessex House 8.16, University of Bath, BA2 7AY.


The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: http://www.bath.ac.uk/news/

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