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For further information and to reserve tickets,
please contact:
Emma Bennett
School of Management
44 (0)1225 38 6592

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The lecture will compare emerging economies with Western markets, photo by Bradipo
The lecture will compare emerging economies with Western markets

Press Release - 29 October 2008

Free public lecture to examine strategies of emerging economies

Local people are invited to attend a talk on the subject of global economies at the University of Bath on Thursday 6 November 2008 at 6.15pm (lecture theatre 8 West, 3.14).

The inaugural lecture, given by Professor Klaus Meyer from the University’s School of Management, is entitled The Context of Management: An Emerging Economy Perspective.

The lecture will look to reference emerging economies with Western markets and compare the challenges that each experience in terms of set-up and resources.

“In this lecture we will discover that the global economy is not flat but that it represents interconnected and diverse business environments,” explains Professor Meyer who lectures in Strategy & International Business.

“This talk focuses on the entry strategies of multinational enterprises aiming to access local markets or establish global supply chains.”

Admission for the lecture is free, but tickets need to be reserved from Emma Bennett, details above left. Free parking is available in the West car park.

The presentation will take place in the School of Management, lecture theatre 8 West 3.14 (6.15pm-7.30pm) on the Claverton campus, University of Bath.


The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: http://www.bath.ac.uk/news/

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