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From left to right: Orla Keedy (Deloitte), Malcolm Cross (Director RIS), Nilima Ajaikumar (winner), Mark Roach (Deloitte), Siobain Hone and Gavin Eddy (chair of judges and owner of Forward Space)
From left to right: Orla Keedy (Deloitte), Malcolm Cross (Director RIS), Nilima Ajaikumar (winner), Mark Roach (Deloitte), Siobain Hone and Gavin Eddy (chair of judges and owner of Forward Space)

Press Release - 17 March 2008

Fruit Aid project wins student business plan competition

Nilima Ajakumar has won the University of Bath’s student business plan competition with her project entry ‘Fruit Aid’. Gavin Eddy from ForwardSpace, the chair of judges, presented Nilima with £1,000 prize money in the final held at the Innovation Centre, Carpenter House, Bath.

Nilima Ajakumar, a third year mathematics student, impressed the panel of judges with her idea, Fruit Aid; a project based in Kerala, India. The program’s aim is to provide a rehabilitation programme for mothers in Kerala who have lost their husbands to cancer, by providing medical, emotional and economic support, and by helping the mothers to learn new skills for employment.

“I’m thrilled to have won the student business plan competition, taking part has been a great experience,” said Nilima Ajakumar, a member of the Students in Free Enterprise (SIFE) student group.

“Working with my business mentors has given me really valuable advice which has helped me shape my plan. The £1,000 prize money will enable me to expand the scheme this year.”

Siobain Hone, Student Enterprise Coordinator in the Students’ Union said: “Fruit Aid is an amazing project and Nilima presented a solid business plan to support her idea,”

“The judges were clearly impressed with her presentation and her passion for the project. ”

The four student finalists were Nilima Ajakumar, Alex Simpson, Chirag Gosain and Andy Liszewski. They were mentored through the last stages of the competition by experienced business practitioners and put through their paces in preparation for the grand final.

The competition is organised by the University of Bath’s Entrepreneurs Club, BANTER, and the University of Bath Students' Union and is sponsored by the Alumni Fund and Deloitte.


The University of Bath is one of the UK's leading universities, with an international reputation for quality research and teaching. View a full list of the University's press releases: http://www.bath.ac.uk/news/

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