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Internal News - 02 March 2009

Introduction to the news media

The Science Media Centre (SMC) is inviting research staff to its 'Introduction to the News Media' event on 31 March 2009 at Cardiff University from 1pm to 5pm.

What is it?

A beginner's guide to the media, giving you an insight into the way the news media works. You will get a whistle-stop tour of some of the key issues, hearing from journalists, press officers and other scientists about:

What it isn't:

Traditional media training. This session will not prepare you for a confrontation with Paxman or Humphries, and is not skills-based media training; but it will give you a flavour of the media to help you understand its demands and make it easier for you to work with journalists.

What scientists and engineers who have previously attended this event say:

"It gave me a good insight into why the media view is so different- and makes me listen to the views expressed now in a different light."

"Have already had some contacts with the media, but was very nice to hear things from their point of view. Must be said, have not appreciated fully the time pressures they work under."

"I found the event very interesting and useful. I feel more comfortable with the idea of talking to journalists now."

"I thought it was great and gave me at least 5 major take home points which I will use in the future."

"Really enjoyed the meeting and found it very informative."

Is it for you?

The event is completely free of charge. However, places are limited and the SMC anticipates that the demand for places will be higher than we can accommodate.

If you would like to register for this event, please send an email with your name and institutional email address to introduction@sciencemediacentre.org SMC will then get back to you at a later date to confirm places and the full details of the event.

It would also be helpful if you could let the University Press Office know if you attend the training session.