The University is building a new website, powered by a new publishing platform designed to support our publishers and strategic aims.
Digital Marketing & Communications
We develop digital marketing and communications platforms and services for the University and offer advice, support and guidance on best practice.
We develop content, design and features for the University's digital channels. We also offer you support, guidance and advice on digital best practice.
These principles describe how Digital works as a team and with other colleagues from across the University.
Our plan for new digital product and service developments for bath.ac.uk plotted on a timeline.
What a user story is and how to write one to create user-focused content.
How to write engaging and impactful content for the website.
Use the editorial style guide to make sure your content is clear, engaging and consistent with the rest of the website.
How to add headings, links, lists, tables and other formatting to your content.
Where to source an image to use on the University website and how to properly credit the photographer.
How to choose and use images to support your content on bath.ac.uk.
How to transcribe your video so that it is accessible to everyone.
How to get your video content uploaded to Vimeo or YouTube.
What you should request when briefing an external agency to provide audio and video content.
How to use Content Publisher to promote an activity, opportunity or service through the website.
How to publish a news story, service update or press release on the website using Content Publisher.
How to use Content Publisher to create a basic or detailed Guide to help users complete a task.
How to use Content Publisher to create a webpage showcasing a person or group from the University.
How to use Content Publisher to create a webpage where users can download documents.
How to use Content Publisher to create a Landing page about an organisation or group in the University.
Blogs can be used by staff or students at the University to showcase their experience or work. If you would like a blog you must request one.
What you need to consider when starting a blog and how to make it a valuable addition to the University's network.
If you run, write for, or maintain a blog on blogs.bath.ac.uk, you should read and follow our acceptable use procedure.
Learn about writing well for blogs and adding images and videos to your posts.