University of Bath

Bath Leap List

A campaign for students that generated a list of great activities that everyone should do in and around Bath before graduating.

Four photos of the city of Bath and university students that are hanging from a washing line. Bath Leap List text is visible.
Bath Leap List promotional banner.

The Bath Leap List project encouraged students and staff to share their best experiences of the local area. Its aims were to raise awareness of the city of Bath and student life.

Original Leap List

The first Leap List was published in March 2013 and contained:

  • Bizarre Bath Comedy Walk
  • Moles
  • Thermae Bath Spa
  • Komedia
  • Little Theatre Cinema
  • Bath Rugby
  • Bath Abbey Tower Tour
  • Roman Baths
  • Beckford’s Tower
  • Bath Christmas market
  • Festivals
  • Sally Lunn’s House
  • Tea House Emporium
  • The Mad Hatter’s Tea Party
  • Bea’s Vintage Tea Rooms
  • Jika Jika
  • Society Café
  • Schwartz Brothers Limited
  • Chapel Arts Café
  • Bath Boating Station
  • Claverton weir
  • Hot air balloon ride
  • Kennet and Avon Canal
  • Roller skating at the Bath Pavilion
  • Bristol
  • Stonehenge
  • Surfing in Devon
  • Rock climbing

Promotional materials

Social media

The Leap List is still active on social media.

A promotional video from the Bath Leap List showcasing the city

Campaign design

14 SEP 2012  to  31 OCT 2012

Concept

The concept of a list of ten things you want to do before taking your next big leap in life was developed. The term was originally used in a Honda campaign for the CR-V.

Promotional materials

Print and digital materials were created with a contemporary design that incorporated the University of Bath Visual Identity.

Aurasma was used in print materials to create augmented reality features that enabled video content to be accessible from the brochure.

Engagement

1 NOV 2012  to  27 FEB 2013

Leap List creation

The Leap List was created by open submission of ideas from students and staff. The highest ranked activities were compiled into the final list.

Photo challenge

Students and staff were encouraged to take part in a competition of photographing themselves in several of the List's attractions.

Dissemination

1 MAR 2013

Content from the Leap List is shared at Open Days.