Professor Bas Verplanken to deliver seminars in Melbourne, Australia
Understanding habits key to sustainable behaviour
Breaking old habits and creating new, desirable ones is hard, but it can be done if you are strategic about it, according to Professor Bas Verplanken.
A member of the Sustainable Lifestyles Research Group in the UK, Professor Verplanken has focused his research on habits and how to influence them for over 15 years. He is visiting BehaviourWorks Australia in July to share his expertise on habits and collaborate on research and programmes designed to foster environmentally sustainable outcomes.
At two seminars in Melbourne, Professor Verplanken will speak on the primacy of understanding habits to any attempt at behaviour change. He will provide tips on measuring the strength of habits, how to break and create them, and maximising the chances of success by strategically timing behaviour change attempts.
Professor Verplanken said habits can become vulnerable at 'moments of change' in our lives, such
as moving house, starting a new job, or entering a different lifestage. "Many of our everyday
behaviours are habits that are undertaken without much thought or deliberation. But when the
previously stable contexts of these behaviours changes, our habits become vulnerable.The timing of
a behaviour change intervention can therefore be just as important as its content. We have a
greater chance of both breaking and developing habits at certain moments of change, so it's an
ideal opportunity to try to encourage new water-saving, energy-saving and waste reduction