How do people choose cars?
A study is being conducted in the Department of Psychology that will investigate how people choose cars. We are looking for volunteers to be part of this research.
About the experiment
For the experiment, you will be required to look at information about various models of car and rate how much you like or dislike each. During these decisions, your eyes will be remotely tracked to see which bits of information you are looking at.
Participants can be of any age and gender, and the only selection criterion is that you have bought at least one car in the past (whether new or used) so that you have some experience making this kind of choice.
Participate in this study
The experiment will be run at the university campus and should take around 45 minutes to complete. Everybody taking part will get £10 each.
If you would like to take part or want more information you can contact the team:
Email: rjh56@bath.ac.uk | Tel: 07583 675410
