Department of Psychology

Professor Bas Verplanken

Bas Verplanken

Head of Department

10West 4.44
Tel: +44 (0) 1225 38 4906


Bas Verplanken is professor of social psychology at the University of Bath since September 2006.

He studied, graduated and did his PhD (1989) at the University of Leiden, The Netherlands.

From 1990 to 1998 he was an assistant and associated professor at the University of Nijmegen, The Netherlands, and from 1998 to 2006 full professor of social psychology at the University of Tromsø, Norway.

Bas Verplanken served as Associate Editor for the British Journal of Social Psychology from 1999-2004, and for Psychology & Health from 2007-2009.

Research interests

  • Habits; behavioural habits; mental habits
  • Attitudes; attitude-behaviour relations
  • Values; values and the self
  • Health behaviour; (un)healthy eating; exercising
  • Body image
  • Consumer behaviour; impulsive buying
  • Environmental behaviour; traffic mode choice; environmental values



Book Sections

Verplanken, B. and Roy, D., 2015. Consumer habits and sustainable consumption. In: Reisch, L. and Thogersen, J., eds. Handbook of Research on Sustainable Consumption. Cheltenham, U. K.: Edward Elgar, pp. 243-253. (Elgar Original Reference)

Verplanken, B., 2010. Old habits and new routes to sustainable behaviour. In: Whitmarsh, L., O'Neill, S. and Lorenzoni, I., eds. Engaging the Public with Climate Change. London: Earthscan, pp. 17-30.

Verplanken, B., 2010. By force of habit. In: Steptoe, A., Freedland, K. E., Jennings, J. R., Llabre, M. M., Manuck, S. B. and Susman, E. J., eds. Handbook of Behavioral Medicine: Methods and applications. New York: Springer, pp. 73-82.

Verplanken, B., 2009. Habit: from overt action to mental events. In: Agnew, C., Carlston, D. E., Graziano, W. G. and Kelly, J. R., eds. Then a Miracle Occurs: Focusing on Behavior in Social Psychological Theory and Research. New York: Oxford University Press, pp. 68-88.

Verplanken, B., 2005. Habits and implementation intentions. In: The ABC of behavioural change. Oxford, UK: Elsevier, pp. 99-109.

Verplanken, B., Myrbakk, V. and Rudi, E., 2005. The measurement of habit. In: The routines of decision making. Mahwah, NJ: Lawrence Erlbaum, pp. 231-247.

Verplanken, B., 2002. Environmental concern: The key to communication effects and behavioral change. In: Marketing for sustainability: Towards transactional policy-making. Amsterdam: Amsterdam: IOS Press, pp. 213-222.


Gabe-Thomas, E., Walker, I., Verplanken, B. and Shaddick, G., 2016. Householders' mental models of domestic energy consumption:using a sort-and-cluster method to identify shared concepts of appliance similarity. PLoS ONE, 11 (7), e0158949.

Chan, K., Verplanken, B. and Skevington, S., 2016. Forthcoming. Cross cultural application of the WHOQOL-SRPB in the chinese community with diverse spiritual affiliations. Social Indicators Research

Verplanken, B. and Roy, D., 2016. Empowering interventions to promote sustainable lifestyles:testing the habit discontinuity hypothesis in a field experiment. Journal of Environmental Psychology, 45, pp. 127-134.

Olsen, S. O., Tudoran, A. A., Honkanen, P. and Verplanken, B., 2016. Differences and similarities between impulse buying and variety seeking:a personality-based perspective. Psychology and Marketing, 33 (1), pp. 36-47.

Roy, D., Verplanken, B. and Griffin, C., 2015. Making Sense of Sustainability: Exploring the Subjective Meaning of Sustainable Consumption. Applied Environmental Education and Communication, 14 (3), p. 187.

Olsen, S. O., Tuu, H. H., Honkanen, P. and Verplanken, B., 2015. Conscientiousness and (un)healthy eating:the role of impulsive eating and age in the consumption of daily main meals. Scandinavian Journal of Psychology, 56 (4), pp. 397-404.

James, K., Verplanken, B. and Rimes, K. A., 2015. Self-criticism as a mediator in the relationship between unhealthy perfectionism and distress. Personality and Individual Differences, 79, pp. 123-128.

Kurz, T., Gardner, B., Verplanken, B. and Abraham, C., 2015. Habitual behaviors or patterns of practice? Explaining and changing repetitive climate-relevant actions. Wiley Interdisciplinary Reviews: Climate Change, 6 (1), pp. 113-128.

Orbell, S. and Verplanken, B., 2015. The strength of habit. Health Psychology Review, 9 (3), pp. 311-317.

Walker, I., Thomas, G. O. and Verplanken, B., 2014. Old habits die hard:Travel habit formation and decay during an office relocation. Environment and Behavior

Verplanken, B. and Fisher, N., 2014. Habitual worrying and benefits of mindfulness. Mindfulness, 5 (5), pp. 566-573.

Gillison, F., Standage, M. and Verplanken, B., 2014. A cluster randomised controlled trial of an intervention to promote healthy lifestyle habits to school leavers:Study rationale, design, and methods. BMC Public Health, 14 (1), p. 221.

Verplanken, B. and Roy, D., 2013. "My worries are rational, climate change is not":Habitual ecological worrying is an adaptive response. PLoS ONE, 8 (9), e74708.

Rabinovich, A., Morton, T. A., Postmes, T. and Verplanken, B., 2012. Collective self and individual choice: the effects of intergroup comparative context on individual values and behaviour. British Journal of Social Psychology, 51 (4), pp. 551-569.

Gebauer, J. E., Sedikides, C., Verplanken, B. and Maio, G. R., 2012. Communal narcissism. Journal of Personality and Social Psychology, 103 (5), pp. 854-878.

Honkanen, P., Olsen, S. O., Verplanken, B. and Tuu, H. H., 2012. Reflective and impulsive influences on unhealthy snacking: the moderating effects of food related self-control. Appetite, 58 (2), pp. 616-622.

Verplanken, B., 2012. When bittersweet turns sour: adverse effects of nostalgia on habitual worriers. European Journal of Social Psychology, 42 (3), pp. 285-289.

Verplanken, B. and Tangelder, Y., 2011. No body is perfect: The significance of habitual negative thinking about appearance for body dissatisfaction, eating disorder propensity, self-esteem, and snacking. Psychology and Health, 26 (6), pp. 685-701.

Verplanken, B. and Sato, A., 2011. The Psychology of Impulse Buying: An Integrative Self-Regulation Approach. Journal of Consumer Policy, 34 (2), pp. 197-210.

Orbell, S. and Verplanken, B., 2010. The automatic component of habit in health behavior: habit as cue-contingent automaticity. Health Psychology, 29 (4), pp. 374-383.

Rabinovich, A., Morton, T. A., Postmes, T. and Verplanken, B., 2009. Think global, act local: The effect of goal and mindset specificity on willingness to donate to an environmental organization. Journal of Environmental Psychology, 29 (4), pp. 391-399.

Verplanken, B., Trafimow, D., Khusid, I. K., Holland, R. W. and Steentjes, G. M., 2009. Different selves, different values: effects of self-construals on value activation and use. European Journal of Social Psychology, 39 (6), pp. 909-919.

Herabadi, A. G., Verplanken, B. and van Knippenberg, A., 2009. Consumption experience of impulse buying in Indonesia: Emotional arousal and hedonistic considerations. Asian Journal of Social Psychology, 12 (1), pp. 20-31.

Verplanken, B., Walker, I., Davis, A. and Jurasek, M., 2008. Context change and travel mode choice: Combining the habit discontinuity and self-activation hypotheses. Journal of Environmental Psychology, 28 (2), pp. 121-127.

Verplanken, B. and Velsvik, R., 2008. Habitual negative body image thinking as psychological risk factor in adolescents. Body Image, 5 (2), pp. 133-140.

Verplanken, B. and Melkevik, O., 2008. Predicting habit: The case of physical exercise. Psychology of Sport and Exercise, 9 (1), pp. 15-26.

Maio, G. R., Verplanken, B., Manstead, A. S. R., Stroebe, W., Abraham, C. S., Sheeran, P. and Conner, M., 2008. Social psychological factors in lifestyle change and their relevance to policy. Social Issues and Policy Review, 1, pp. 99-137.

Verplanken, B., Friborg, O., Wang, C. E., Trafimow, D. and Woolf, K., 2007. Mental habits: Metacognitive reflection on negative self-thinking. Journal of Personality and Social Psychology, 92 (3), pp. 526-541.

Verplanken, B., 2006. Beyond frequency: Habit as mental construct. British Journal of Social Psychology, 45, pp. 639-656.

Honkanen, P., Verplanken, B. and Olsen, S. O., 2006. Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5, pp. 420-430.

Verplanken, B. and Wood, W., 2006. Interventions to break and create consumer habits. Journal of Public Policy and Marketing, 25 (1), pp. 90-103.

Brug, J., de Vet, E., Wind, M., de Nooijer, J. and Verplanken, B., 2006. Predicting fruit consumption: Cognitions, intention, and habits. Journal of Nutrition Education and Behavior, 38 (2), pp. 73-81.

Verplanken, B., Herabadi, A. G., Perry, J. A. and Silvera, D. H., 2005. Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20 (4), pp. 429-441.

Honkanen, P., Olsen, S. O. and Verplanken, B., 2005. Intention to consume seafood: The importance of habit strength. Appetite, 45 (2), pp. 161-168.

Brennen, T., Hall, C., Verplanken, B. and Nunn, J., 2005. Predictors of ideas about seasonal psychological fluctuations. Environment and Behavior, 37 (2), pp. 220-236.

Verplanken, B., 2004. Value congruence and job satisfaction among nurses:a human relations perspective. International Journal of Nursing Studies, 41 (6), pp. 599-605.

Ruiter, R. A. C., Verplanken, B., De Cremer, D. and Kok, G., 2004. Danger and fear control in response to fear appeals: The role of need for cognition. Basic and Applied Social Psychology, 26 (1), pp. 13-24.

van den Berg, S., Aarts, A., Midden, C. and Verplanken, B., 2004. The role of executive processes in prospective memory tasks. European Journal of Cognitive Psychology, 16 (4), pp. 511-533.

Honkanen, P. and Verplanken, B., 2004. Understanding attitudes towards genetically modified food: The role of values and value strength. Journal of Consumer Policy, 27 (4), pp. 401-420.

Holland, R. W., Verplanken, B. and van Knippenberg, A., 2003. From repetition to conviction: Attitude accessibility as a determinant of attitude certainty. Journal of Experimental Social Psychology, 39 (6), pp. 594-601.

Rise, J., Thompson, M. and Verplanken, B., 2003. Measuring implementation intentions in the context of the theory of planned behaviour. Scandinavian Journal of Psychology, 44 (2), pp. 87-95.

Verplanken, B. and Orbell, S., 2003. Reflections on past behavior: A self-report index of habit strength. Journal of Applied Social Psychology, 33 (6), pp. 1313-1330.

Ruiter, R. A. C., Kok, G., Verplanken, B. and van Eersel, G., 2003. Strengthening the persuasive impact of fear appeals: The role of action framing. The Journal of Social Psychology, 143 (3), pp. 397-400.

Ruiter, R. A. C., Verplanken, B., Kok, G. and Werrij, M. O., 2003. The role of coping appraisal in reactions to fear appeals: Do we need threat information? Journal of Health Psychology, 8 (4), pp. 465-474.

Verplanken, B. and Holland, R., 2002. Motivated decision-making: Effects of activation and self-centrality of values on choices and behavior. Journal of Personality and Social Psychology, 82 (3), pp. 434-447.

Holland, R. W., Verplanken, B. and van Knippenberg, A., 2002. On the nature of attitude-behavior relations: The strong guide, the weak follow. European Journal of Social Psychology, 32 (6), pp. 869-876.

Verplanken, B. and Herabadi, A., 2001. Individual differences in impulse buying tendency:feeling and no thinking. European Journal of Personality, 15 (S1), S71-S83.

Ruiter, R. A. C., Kok, G., Verplanken, B. and Brug, J., 2001. Evoked Fear and Effects of Appeals on Attitudes to Performing Breast Self-examination: An Information Processing Perspective. Health Education Research, 16 (3), pp. 307-319.

Verplanken, B., 1997. The effect of catastrophe potential on the interpretation of numerical probabilities of the occurrence of hazards. Journal of Applied Social Psychology, 27 (16), pp. 1453-1467.

Verplanken, B., 1993. Need for cognition and external information search: Responses to time pressure during decision-making. Journal of Research in Personality, 27 (3), pp. 238-252.

Verplanken, B., 1991. Persuasive communication of risk information: A test of cue versus message processing effects in a field experiment. Personality and Social Psychology Bulletin, 17 (2), pp. 188-193.

Conference or Workshop Items

Roy, D. and Verplanken, B., 2013. Habits, attitudes and behaviours in transition (HABITs); a field experiment testing the Habit Discontinuity Hypothesis. In: The British Psychological Society Social Psychology Section Annual Conference, 2013-08-28 - 2013-08-30, Devon.

Roy, D. and Verplanken, B., 2013. Habits, attitudes and behaviours in transition (HABITs); a field experiment testing the Habit discontinuity Hypothesis. In: 10th Biennial Conference on Environmental Psychology, 2013-09-22 - 2013-09-25.

Verplanken, B., 2011. Habitual Worrying and Benefits of Mindfulness. In: European Health Psychology Conference, 2011-09-21 - 2011-09-24.

Non-academic press

Smith, L., Verplanken, B. and Curtis, J., 2012. Is the introduction of a carbon tax a ‘teachable moment’ to change habits? The Conversation

This list was generated on Sat Aug 27 22:33:42 2016 IST.

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