Department of Psychology

Dr Neal Hinvest


Director of Studies BSc/MSci (Hons) Psychology

10W 2.30
Tel: +44 (0) 1225 38 3691


Dr Hinvest’s expertise is in the field of Neuroeconomics. Neuroeconomics is an inter-disciplinary approach to exploring real-world decision making drawing upon theory, models and methods from Psychology, Economics and Neuroscience. The integration of these sciences affords a powerful method to explore the conscious and unconscious processes underlying decision-making, the biases that affect optimal choice behaviour and ways of empowering choosers to make more effective decisions.

To explore unconscious and conscious processes Dr Hinvest uses a wide range of tools that measure brain activity, psychophysiological responses and/or behaviour. For example, some of his projects use hyper-EEG (i.e. measuring EEG in multiple interacting individuals) to explore the neural processes involved in decision-making in social environments. The Department has multiple static EEG systems for high fidelity recording in addition to lightweight wireless EEG headsets that allow measuring of EEG in realistic or simulated environments. Using both these methods (high-fidelity and high ecological validity) allows unparalleled access to both conscious and unconscious psychological mechanisms involved in everyday decision-making. Other methods include measuring galvanic skin response which provides a numerical measure of unconscious and conscious level of emotion.

Dr Hinvest engages in projects with a variety of industry practitioners to deliver results that both have academic merit and that targets a need within industry.

Research interests

  • Unconscious and conscious determinants of the decisions we make in financial environments
  • Unconscious “nudges” that affect the decisions we make.
  • Individual differences in decision-making
  • Social decision-making

Main research tools

  • Electroencephalography (EEG) / Event-Related Potentials (ERP)
  • Hyper-EEG
  • Wireless EEG 
  • Functional Magnetic Resonance Imaging (fMRI)
  • Physiological measurement (galvanic skin response, GSR, and electrocardiogram, ECG)
  • Eye-tracking
  • Behavioural testing


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