Department of Psychology

Dr Neal Hinvest


Director of Studies BSc/MSci (Hons) Psychology

10W 2.30
Tel: +44 (0) 1225 38 3691


Dr Hinvest’s expertise is in the field of Neuroeconomics. Neuroeconomics is an inter-disciplinary approach to exploring real-world decision making drawing upon theory, models and methods from Psychology, Economics and Neuroscience. The integration of these sciences affords a powerful method to explore the conscious and unconscious processes underlying decision-making, the biases that affect optimal choice behaviour and ways of empowering choosers to make more effective decisions.

To explore unconscious and conscious processes Dr Hinvest uses a wide range of tools that measure brain activity, psychophysiological responses and/or behaviour. For example, some of his projects use hyper-EEG (i.e. measuring EEG in multiple interacting individuals) to explore the neural processes involved in decision-making in social environments. The Department has multiple static EEG systems for high fidelity recording in addition to lightweight wireless EEG headsets that allow measuring of EEG in realistic or simulated environments. Using both these methods (high-fidelity and high ecological validity) allows unparalleled access to both conscious and unconscious psychological mechanisms involved in everyday decision-making. Other methods include measuring galvanic skin response which provides a numerical measure of unconscious and conscious level of emotion.

Dr Hinvest engages in projects with a variety of industry practitioners to deliver results that both have academic merit and that targets a need within industry.

Research interests

  • Unconscious and conscious determinants of the decisions we make in financial environments
  • Unconscious “nudges” that affect the decisions we make.
  • Individual differences in decision-making
  • Social decision-making

Main research tools

  • Electroencephalography (EEG) / Event-Related Potentials (ERP)
  • Hyper-EEG
  • Wireless EEG 
  • Functional Magnetic Resonance Imaging (fMRI)
  • Physiological measurement (galvanic skin response, GSR, and electrocardiogram, ECG)
  • Eye-tracking
  • Behavioural testing


Book Sections

Hinvest, N., 2012. Prevention is Better than Cure: Vulnerability Markers for Problem Gambling. In: Cavanna, A., ed. The Psychology of Gambling: New Research. Hauppauge, N.Y.: Nova Science, pp. 23-42.


Nikolaidou, M., Fraser, D. S. and Hinvest, N., 2016. Physiological markers of biased decision-making in problematic Internet users. Journal of Behavioral Addictions, 5 (3), pp. 510-517.

Wakeford, S. A., Hinvest, N., Ring, H. and Brosnan, M., 2016. Ambiguous Decision-Making in Adults with Epilepsy. Journal of Autism and Epilepsy, 1 (1), p. 1001.

Wakeford, S., Hinvest, N., Ring, H. and Brosnan, M., 2015. Autistic characteristics in adults with epilepsy and perceived seizure activity. Epilepsy and Behavior, 52, pp. 244-250.

Wakeford, S., Hinvest, N., Ring, H. and Brosnan, M., 2014. Autistic characteristics in adults with epilepsy. Epilepsy and Behavior, 41, pp. 203-207.

Hinvest, N. S., Brosnan, M. J., Rogers, R. D. and Hodgson, T. L., 2014. fMRI evidence for procedural invariance underlying gambling preference reversals. Journal of Neuroscience, Psychology, and Economics, 7 (1), pp. 48-63.

Leroi, I., Barraclough, M., Mckie, S., Hinvest, N., Evans, J., Elliott, R. and Mcdonald, K., 2013. Dopaminergic influences on executive function and impulsive behaviour in impulse control disorders in Parkinson's disease. Journal of Neuropsychology, 7 (2), pp. 306-325.

Hinvest, N. and Brosnan, M., 2012. Identifying vulnerability markers for pathological internet use and pathological video-game playing within an educational context. Journal of Educational Computing Research, 46 (4), pp. 357-376.

Hinvest, N. S., Elliott, R., McKie, S. and Anderson, I. M., 2011. Neural correlates of choice behavior related to impulsivity and venturesomeness. Neuropsychologia, 49 (9), pp. 2311-2320.

Hinvest, N. S. and Anderson, I. M., 2010. The effects of real versus hypothetical reward on delay and probability discounting. Quarterly Journal of Experimental Psychology, 63 (6), pp. 1072-1084.

Juhasz, G., Downey, D., Hinvest, N. S., Thomas, E., Chase, D., Toth, Z. G., Lloyd-Williams, K., Mekli, K., Platt, H., Payton, A., Bagdy, G., Elliott, R., Deakin, J. F. W. and Anderson, I. M., 2010. Risk-taking behavior in a gambling task associated with variations in the tryptophan hydroxylase 2 gene: relevance to psychiatric disorders. Neuropsychopharmacology, 35 (5), pp. 1109-1119.

Juhasz, G., Downey, D., Pegg, E., Hinvest, N., Toth, Z., Payton, A., Chase, D., Elliott, R., Deakin, J. F. W. and Anderson, I. M., 2007. Decision-making behaviour is influenced by tryptophan hydroxylase 2 gene. European Neuropsychopharmacology, 17 (Supplement 4), S231.

Rakow, T., Hinvest, N., Jackson, E. and Palmer, M., 2004. Simple heuristics from the Adaptive Toolbox: Can we perform the requisite learning? Thinking & Reasoning, 10 (1), pp. 1-29.


Hinvest, N., 2015. Healthy adult aging and decision-making:Is it all downhill from here? Working Paper.

Conference or Workshop Items

Hinvest, N. and Brosnan, M., 2010. The role of the dorsal striatum in the valuation of outcomes presented independently and in a choice. In: Organisation for Human Brain Mapping (OHBM), 2010-06-01.

Hinvest, N. and Brosnan, M., 2010. Do discrete regions of the visual cortex in males process the attractiveness of female body shape? In: Appearance Matters 4, 2010-01-01.

Brosnan, M., Walker, I. and Hinvest, N., 2009. The role of perceived attractiveness of waist-to-hip ratio (WHR) for testosterone-based accounts of Autism Spectrum Disorders (ASD). In: Bath University Neuroscience Network, 2009-01-01.

This list was generated on Thu Oct 19 15:01:36 2017 IST.

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