Department of Psychology

Dr Omar Yousaf

Omar Yousaf


Tel + 44 (0) 1225 38 3114


I am a Lecturer in Psychology specialising in health and social psychology. I teach on the undergraduate health psychology option and the MSc in health Psychology.

Research interests

Social and Personality Psychology

  • Cognitive dissonance (induced compliance, hypocrisy paradigm, trivialisation, misattribution of arousal)
  • Cognitive biases (selective information processing, reasoning, post-hoc rationalisations)
  • Self and motivation (impression management, self-affirmation, self-esteem)
  • Attitudes, behaviour, and attribution (attitude-behaviour models, dual-process theories of behaviour, automaticity, priming, causal attribution, pro-social behaviour)
  • Cognition and emotion (self-concept representation, self-complexity, emotional regulation, multiple intelligences, social perception, ego depletion, moral judgment)
  • Emotional intelligence (training of EI, individual differences in EI, EI and mental health)
  • Creativity (flow, emotionality and performance, training and expertise)
  • Dispositional mindfulness (relationship to mental health, relationships, job/task performance)
  • Gender (social norms, stigma, stereotype threat)
  • Influence and persuasion (priming, compliance, body language, attraction, ELM, motivational leadership)

Health Psychology

  • Help-seeking behaviour (barriers to help-seeking, patient-doctor communication, perceptions of the health-care system)
  • Masculinity and health (stigma, gender identity, expression of masculinity)
  • Positive psychology and well-being (dispositional authenticity, optimism, mindfulness, post-traumatic growth, spirituality)
  • Psycho-social interventions (behaviour change, psycho-oncology, stress reduction, holistic pain interventions)
  • Nutrition and diet (self-efficacy in food consumption, diet identity, motivation, interventions to reduce unhealthy food consumption, consumer attitudes, lifestyle and nutrition, food education)

Psychology of Music

  • Music practice (skill acquisition, individual differences, learning strategies, motivation)
  • Performance (musical and non-musical expression, body language, audience’s perception)
  • Music and culture (variability in emotional reactions to note and chord perception, ethnomusicology, religious and ceremonial uses of music, emotional expression in Indian raagas)
  • Social psychology of music (interventional use of music, mood induction, music and behaviour change, personality and music preferences, music identity)

Psychology of Religion 

  • Religious cognitive dissonance (religious hypocrisy, attitudinal and behavioural effects of dissonance, guilt and shame)
  • Individual differences (religious orientations, intrinsic/extrinsic, Quest, relationship between religiosity and personality traits: conscientiousness, neuroticism, autism)
  • Religious cognition (religious priming, representation of God, implicit/explicit beliefs)
  • Religion and behaviour (pro-social behaviour, religious identity and inter-group behaviour, sectarianism, self-regulation, self-control, religion and health)


Book Sections

Yousaf, O. and Gobet, F., 2017. The hypocrisy paradigm. In: Moghaddam, F. M., ed. The Sage Encyclopedia of Political Behavior. SAGE Publications Inc..


Tomlinson, E., Yousaf, O., Vitterso, A. and Jones, L., 2017. Forthcoming. Dispositional mindfulness and psychological health : a systematic review. Mindfulness

Medina Perucha, L., Yousaf, O., Hunter, M. S. and Grunfeld, E.A., 2017. Barriers to medical help-seeking among older men with prostate cancer. Journal of Psychosocial Oncology

Grunfeld, E. A., Hunter, M. and Yousaf, O., 2017. Men’s experience of a guided self-help intervention for hot flushes associated with prostate cancer treatment. Psychology, Health & Medicine, 22 (4), pp. 425-433.

Yousaf, O. and Gobet, F., 2016. The effect of personal attitudes on information processing biases in religious individuals. Journal of Cognitive Psychology

Yousaf, O., Grunfeld, E.A. and Hunter, M.S., 2015. A systematic review of the factors associated with delays in medical and psychological help-seeking among men. Health Psychology Review, 9 (2), pp. 264-76.

Yousaf, O., Popat, A. and Hunter, M. S., 2015. An investigation of masculinity attitudes, gender, and attitudes toward psychological help-seeking. Psychology of Men and Masculinity, 16 (2), 234 - 237.

Stefanopoulou, E., Yousaf, O., Grunfeld, E. A. and Hunter, M. S., 2015. A randomised controlled trial of a brief cognitive behavioural intervention for men who have hot flushes following prostate cancer treatment (MANCAN). Psycho-Oncology, 24 (9), 1159 - 1166.

Yousaf, O. and Popat, A., 2015. The bolstering effect of conceptual priming on psychological help-seeking attitudes in men. Journal of Mental Health, 24 (6), pp. 347-350.

Hunter, M., Sharpley, C., Stefanopoulou, E., Yousaf, O., Bitsika, V. and Christie, D., 2014. The Hot Flush Beliefs and Behaviour Scale for Men (HFBBS-Men) undergoing treatment for prostate cancer:Maturitas. Maturitas, 79 (4), pp. 464-470.

Yousaf, O. and Gobet, F., 2013. The emotional and attitudinal consequences of religious hypocrisy:Experimental evidence using a cognitive dissonance paradigm. The Journal of Social Psychology, 153 (6), pp. 667-686.

Yousaf, O., Stefanopoulou, E., Grunfeld, E. A. and Hunter, M. S., 2012. A randomised controlled trial of a cognitive behavioural intervention for men who have hot flushes following prostate cancer treatment (MANCAN):trial protocol. BMC Cancer, 12, p. 230.

This list was generated on Fri Oct 20 07:46:30 2017 IST.