Research & Innovation Services

Identifying your beneficiaries


Ask yourself the following questions:

  • Who has an interest in your research?
  • Who is the target, will benefit and/or will be affected by your research?
  • Who can influence your research or other beneficiaries?
  • Who will devise, pass and enforce laws and regulations to fulfil the goals of your research?
  • How do the different beneficiaries interact?

Or change it around:

  • What do you want the effect of your research to be?
  • Who has an interest in the outcome of your research?
  • Who can help you to realise these outcomes?

Note: Try to think beyond the obvious.


  • Brainstorm.
  • Ask people you know (e.g. your colleagues, your friends)
  • Use internet search engines.
  • Use social media.
  • Hold a focus group.
  • Ask your initial beneficiaries to nominate other beneficiaries who could potentially contribute to your study (snowball sampling).
  • Explore a framework of themes around your research in an interview (semi-structured interview).
  • If appropriate, advertise.