The Apps Idea and Design Competition

The Apps Crunch is an exciting team competition that challenges students from all University of Bath departments to come up with an idea and design an app with a viable business model. Cross-disciplinary teams will compete against each other to solve real-world problems with their app ideas.

Whether you have the tech skills to develop the next Angry Birds, have the business know-how to turnover six figures in your first year, can turn the ugliest of wireframes into beautiful masterpiece, or have a wacky idea but down know what to do next, get involved with Apps Crunch now!

The winners of this year's competition will receive an all expenses paid trip to Silicon Valley, San Francisco to meet with University of Bath alumni working at Facebook, Instagram, Apple and Eventbrite. How many people your age get the chance to pitch their idea to some of the biggest tech giants on Earth?

Entrants will be required to submit a two-page business plan, a wireframe and, if you make it into the final, a working prototype. The business plan should outline your market research, go to market strategy and financial analysis. The wireframe must be made using Balsamiq. If you have the skills, you can code the prototype yourself. Alternatively you could use software like invision

There's still time to enter, and participate, see our timeline for the competition deadlines.

Important: Judging will take place on Monday 23rd November so finalists will be notified by 5pm on Monday 23rd. You will be notified by email, so make sure to check your inbox
“Enterprise Bath’s Apps Crunch competition, technical support and place at the Bath Digital Festival have been instrumental in inspiring us to get started in app development. It has got us to start using our course skills in ways we didn’t think possible. The three day XMedia Lab made us feel like Will and Jazz from the Fresh Prince of Bel-Air as we turned up in suits to the Roman Baths, Assembly Rooms and Peter Gabriel’s Real World Studios to promote our ideas to the business elite.”
- James Isbister & Alex Marshall, Apps Crunch Winners 2012


  • Improve your business, design & technology skills - making you stand out to employers. You will gain commercial transferrable skills including; team working, presentation skills, technical know-how and commercial awareness.

Past Competition Photos Via Flickr


    When you're ready to begin wireframing, please send the bath email address of every member of your group, along with the name of your app to

You will be added onto a myBalsamiq project where you can all collaborate on your wireframe



Judging Criteria

Your App idea will be judged on a combination of Business (40%) and Technical (40%) elements and your Pitch to the judges (20%).


Market Research
  • Have you defined a clear need for your app?
  • Have you identified a target audience?
  • Who are your competitors & how are you different?

Go-to-market strategy
  • How will you get people to download your app?

Financial analysis
  • How will you make money from your app?
  • What are the development / launch / support costs?
  • What is your break-even point - how long until you make a profit?

Platform Choice
  • Have you considered which platforms to launch on & why?


  • User-friendliness
  • Navigation and Structure
  • Visual Design

  • Quality/Understanding of Tech Implementation
  • Interactivity
  • Understanding of Third-party Data Services

  • Basic Security Principles Demonstrated in App Design Process
  • Preliminary Understanding of Data Protection/Regulatory Requirements


Articulation of idea / concept
  • Did you make a clear, convincing & passionate presentation?
  • Were the technical elements clearly explained?

Questions from judges
  • How well did you deal with questions from the judging panel?
  • Did you demonstrate any evidence of learning from the process?
You can download a copy of the judging critera the judges use here.

Judges Biography

Richard Godfrey - Chair
Richard is the co-founder and CEO of Rocketmakers which is a Bath-based micro-incubator for high growth potential software startups. Working with startup founders, Rocketmakers provides web, cloud and mobile technical implementations for new ideas as well as mentoring and business development advice.

Some examples are,,,, and Previously Richard spent nearly 9 years at Microsoft leading the Software Architecture team in the UK and he spent 8 years before that as a consultant with Deloitte Consulting where his biggest claim to fame was as the Architect and lead developer of the UK's first DNA database.
David Kelly
Dave is CEO & co-founder of @StormUK, one of the fastest growing web development agencies in the South West. Dave works with startup and fast growth businesses in the development of their online platform, app or product. Many of these startups receive investment from Storm during their early stages.

Dave also organises the Bath Digital Festival, co-organises @BathSPARK and is CEO at @CiteAb, a company operating in the BioChemicals space purchased by Storm in 2013.
Abigail Frear
Abby is Head of Operations at Claritize, a Bath based start-up in the big data space. She is also a Director of TechSPARK, which runs the BathSPARK and TechSPARK groups; these bring together local entrepreneurs and individuals who work in tech in the region to enable them to network, spark ideas and improve the links between Bath and Bristol. She has recently been a key part of organizing the Bath Digital Festival 2014 and the SPARKies Tech Awards.

Previously Abby gained a Chartered Accountancy qualification at Deloitte in London, where she worked with financial services, before heading to Sydney where she worked for 6 years in senior recruitment into the media industries. Abby is also a Bath Alumni, and studied MLES French and Italian.

Simon Starr
Simon is co-founder and CTO of Cahootify, a platform which helps people working in the production industries to form teams and showcase their projects, as well as CTO of Mystery Applicant, an award winning HR SaaS tool which provides realtime candidate experience feedback. He’s also a co-founder of Bath: Hacked and is currently organising Bath Ruby Conference, a brand new conference for Ruby developers.

Before getting involved in tech startups, Simon spent 12 years as a freelance technical consultant, working on projects ranging from large scale software rollouts to data forensics for clients including the MoD and St. James’s Place.


Apps Crunch Launch Wednesday 22nd October 6:00pm-8:00pm, Location: 1W 2.103

Come to the launch for an introduction to the Apps Crunch Competition. Hear from industry experts, as well as previous competition winners.

Eventbrite - Apps Crunch Launch 2014

Start-me-up Day Monday 3rd November 9:30am-4:30pm, Location: The Innovation Centre, Carpenter House

"The BDF Start-up day is a full walkthrough of the key stages in most start-up's lives." Areas covered will include: Finding the killer idea, Hunting down the funding, Making your Minimum Viable Product, and Getting traction and revenue

This event is not compulsory,but we would recommend that at least one member from your team attends. It is possible that one member attend the morning session, and another the afternoon session.


Apps Crunch Tech and Business Surgery Wednesday 12th November 6:00-8:00pm, Location: 1W 2.102

The Tech and Business Surgery is your chance to discuss your business plan, practice your pitching and squash any bugs. There will be local experts available for one-on-one discussions, as well as mentors and savvy students floating around for you to grab. Feel free to bring any problems, questions and ideas with you.

Eventbrite - Apps Crunch Spark-Up Weekend

Apps Crunch Submission Deadline Tuesday 17th November 9am

All business models and wireframes for your app must be submitted by 9am to the Enterprise Bath team on Wednesday 19th November. See the Submission section for more details.

Apps Crunch Finale Thursday 27th November 5:30pm-8:30pm, Location: CB 3.5

Come along to the Apps Crunch finale to showcase your app idea. You will stand next to your poster and will discuss your idea with the other competition entrants and the judges. Everyone will then have chance to vote for their favourite idea, and one team will be crowned the People's Champion!
The judges will then shortlist the finalists, and each group will then get 5 minutes to pitch their ideaCome along to the Apps Crunch finale to find out if you have been shortlisted to present to our panel of judges. If you have been shortlisted you will have 5 minutes to pitch your idea, followed by 3 minutes of questions from the judges. See About for further details on what to include in your presentation.

Eventbrite - Apps Crunch 2014: Final



Do I need to have an idea before the launch?
No, Come to the launch event on Wednesday 22nd October from 6:00pm-8:00pm in 1W 2.103 for an introduction to the Apps Crunch Competition. This event will give you an overview of the competition, and is an opportunity to find someone with the perfect coding or business skills to complement your own talents.

Do I have to be in a team?
Yes, The minimum team size is two people, and the maximum is three. If you're not in a team yet come along to the Apps Crunch Launch on Wednesday 22nd October 6:00pm-8:00pm.

Are any of the events compulsory?
No, However if you do not attend the finale then you will not be able to present to the judges, thus you will not receive enough points to win the competition.

Do I need to have any programming knowledge?
No, students will form teams with a mix of tech, design and business skills. So if you don’t have the necessary skills, someone in your team will.

The only technical requirement for the competition is a wireframe, which will show the judges the concept of your app. A wireframe is a plan of your app, showing what each ‘screen’ will look like, how the user will navigate around and what content will be displayed. We have some wireframe design software set up for you to use. For more details visit

What is the prize?
The prize for the winner is a ‘money-can’t-buy trip’ to Silicon Valley in San Francisco in Spring 2015 where you will spend a week working with Facebook, Apple, Instagram and Eventbrite. You will have chance to pitch your concept to some of the biggest names in tech, and will receive feedback and advice on where to go next

How do the presentations work?
The judges will meet before the final event and score all entries against the published business and tech criteria and decide which teams will be invited to present at the final. They may not be able to meet until the morning of the final event which we feel is too short notice for finalists so we ask ALL entrants to prepare a 5 minute presentation to deliver at the finale.

How long do I get for the presentation?
You have 5 minutes to present to the judges, and a maximum of 3 powerpoint slides and one video demo with up to 3 minutes of questions from the judges.

When does the competition end?
The apps crunch finale is 27th November 6:00-8:00pm.

Can I enter more than one App?
Yes, we allow multiple submissions. This includes one or more apps per team and you can also work with multiple teams. However each app idea will be treated as one submission in terms of judging and presentation time.

I have entered the competition previously, can I enter again?
Yes, but it needs to be a new idea.

Do I need to produce a prototype or working example?
No, you will NOT be given any further marks for producing a prototype. However if you do decide to produce one then it may help in your presentation to convey your app idea to the judges. To re-iterate, what the judges are much more interested in is a solid business plan and a well thought out wireframe.



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Visit the University of Bath 'getting here' pages for detailed directions of how to get to the campus and how to find the venues, you can also view the map. The competition is held in the 'east building', and guest parking is in the 'East Car Park'

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Email us at


Enterprise Bath
Norwood House
Level 4
University of Bath

Call Us

01225 38 5112 or
01225 38 6678