Over the past 40 years, the University of Bath has established itself as one of the UK’s leading universities. We have gained international recognition for teaching and research which is reflected in our consistently high rankings and accreditations.
Given our strong, market-leading position it is important for us to present a consistent and distinctive image to our audiences and stakeholders. We must ensure that the representation of our brand and the basic elements of our visual identity are always used coherently and correctly.
The Visual Identity Standards outline a number of fundamental areas of importance to ensure that the look and feel of our communications complements the University of Bath’s brand values. These were approved by Executive in April 2010.