The University logo has been designed as an integral part of the visual identity. In applying the logo consistently, the different sections of the University are presented as a unified whole.
Wherever possible, the logo should print in the Slate colour from the primary colour palette, or its Pantone equivalent (Pantone 432).
Standards for logos
Download the logo in TIFF and EPS format for use in printing, or PNG for online or digital use.
White and black logos
White and black versions of the logo have also been created for instances when the Slate logo cannot be used.
The logo must always have a clearly defined area of space surrounding it to ensure that it is not crowded by other graphics or text.
To achieve this, an area of minimum clear space has been created to form an exclusion zone. It is based on a measurement of one quarter of the height of the sulis head.
Grouping of department name and vertical rule
It is important that all faculties, departments and centres benefit from, and contribute to, the University brand.
When a faculty, department or centre name is used on printed materials it is combined with a vertical rule and the logo as shown. Names are printed in Helvetica Neue and arranged on two or three lines depending on their length.
This grouping of elements forms a distinctive graphic device that ties each faculty or department into the University brand.
The size and layout of these elements is fixed and It is important that they are not altered in any way so that visual consistency is maintained.