The University of Bath website is a primary source of information for our students, staff, alumni and visitors. We want our site to present a unified, professional image with easy to find, well-written and relevant information. These guidelines are to help web editors provide a consistent look and feel across the site and to ensure that our site is usable and accessible.
The visual identity explains how to format the visual elements available in the current template.
The web standards explain how to write for the web and ensure that content is accessible and usable.
Tone of voice
The tone of voice guidelines specify how our website should be written.
The URL policy defines the framework of our web-based infrastructure. The objective is to ensure that web-based information and services are structured in a way that provides the most effective access to information for our target audience.
Web editors and content providers need to understand the legal requirements for text and images that are put up on our website.