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Help us explore body dissatisfaction among South Asian women

We need participants for our research into the relationship between TikTok dance challenge videos and body dissatisfaction among young South Asian women.

About this research study

Why we are conducting this research and its importance.

Social media has gained prominence over the years - not just in the Western world, but across Asian nations.

Despite the growing prevalence of social media in developing countries of South Asia, most research has examined the consumer behaviours of Western countries (Mir, 2012). Moreover, the use of social media is most popular amongst the youth, with ages ranging from 15-24 years in South Asian countries (Tapsell, 2020), which is similar to their Western counterparts (Ofcom, 2019).

One of the most popular and researched areas is that of the relationship between social media use and body image, for example, Poorani (2012) who conducted a review of body image literature in India observed that women and girls were more vulnerable to body dissatisfaction when exposed to unrealistic beauty standards and unhealthy eating attitudes on social media.

Much like in the West, it has been found that social media platforms where posting pictures and videos of thin ideals and unrealistic beauty standards are found to be quite harmful to body satisfaction and eating disorders for women (Khan et al., 2011; Nagar et al., 2017; Poorani, 2012).

Amongst many of the social media platforms that function mainly on image-based activity, TikTok, a platform where users share their own videos ranging from political issues to dance challenges (Abidin et al., 2022) is one of the most popular platforms used in South Asia, with over 1.2 billion monthly active users worldwide (Iqbal, 2022). Joiner et al. (2022) studied the relationship between body dissatisfaction and TikTok use among mainly Caucasian women to understand if there was any significance and found statistically significant results.

This study aims to replicate the same with a South Asian sample.

Join this research study

We are recruiting participants for this study until 31 March 2024.

What you’ll do

You will complete an online survey, which will take approximately 7 minutes.

This survey involves scales such as, PACS, SATAQ-4, Visual Analogue Scale and an Acculturation Scale (developed by Palmer et al. (2014)) for South Asian immigrants.


To take part in this research study, you must:

  • be of South Asian ethnicity
  • aged between 16 and 25 years
  • not have (or have previously had) an eating disorder

Ethics approval

This study has received approval from the University of Bath Research Ethics Committee (Ref. 1655-2038)

Your data

All survey response data will be anonymous, with no personally identifying information. As such, it will not be possible to identify you by name or any other identifying information in any aspect of the data, documentation or reporting from the research study. At the end of the study your anonymised data may be made 'openly available'. This means that it will be published in an online data repository so that it is discoverable and publicly available.

You are free to withdraw from the study at any time, without having to give a reason. As the data is anonymous from the point it is submitted, data cannot be withdrawn after this point. The data will be used to publish a research study. Apart from this publication, only researchers directly involved in the study will have access to the data.

Take part in this research study

Complete our survey

Contact us

If you are interested in taking part in this research study, or have any questions, please contact us.