Help us understand parents’ attitudes towards children's soft drinks

We are running an online study on parents’ intentions around shopping for soft drinks after the introduction of the UK soft drinks levy.

This year, the UK government introduced the Soft Drinks Industry Levy (also known a 'sugar tax') which came into effect in April. But will this lead to changes in parents' soft drinks purchases and their children's soft drinks consumption?

We are looking to explore:

  • whether the introduction of the levy will result in an adverse reaction; will parents see the tax as curbing their freedom to choose?
  • whether the levy will be perceived as a positive message prompting parents to engage with the idea of reducing their children's sugar consumption

Take part

To be eligible for this study, you must be a parent of a primary school-aged child or children.

What you'll get

If you complete all elements of this study, you will be entered in a prize draw of a £50 Love2shop voucher.

What's involved

This is a two-stage online study where you will need to complete some questionnaires.

In the first questionnaire, you will be asked to answer eight questions which should take no longer than 15 minutes. You will be invited to complete the second questionnaire a month later.

Data protection

You will be asked to provide your email address at the end of the first questionnaire so that we can send you the link to the second questionnaire. Your email address will be deleted after the second questionnaire is completed and will not be stored with your response data. All information and data provided will be used for research purposes only and will remain strictly confidential.

If you would like to participate in our research, please complete the initial survey.

Access survey


To find out more about this study, please contact the researcher.

This research project has been approved by the Department of Psychology Research Ethics Committee (ID 18-050).